The Power of Now by Eckhart Tolle Book Review

Eckhart Tolle's book, The Power of Now: A Guide to Spiritual Enlightenment, is a self help book that is a shortened route to spiritual enlightenment. One needs to become aware of the present moment in order to experience joy in life. It's important to live in the present in life because the current moment is all we have. This can be done by controlling the mind in order to become untangled from it. The unconscious mind, the egoic mind, and the â€Å"pain bodies† all need to be addressed and dealt with for enjoyment of life to it's fullest potential. Our mind is our worst enemy, according to Tolle. This is because it loves to get itself into problems. The unconscious mind is always thinking. It is constantly looking back on the past, or ahead into the future, and ignore's the focus on enjoying the current moment. â€Å"When thought isn't connected with consciousness, it becomes insane and destructive† (24). Your unconscious mind will always be reflected in the body as an emotion, which has a strong physical component that is felt in the body. This emotion should be felt in the body, without it controlling you. Emotional pain is the main cause of physical pain. â€Å"The more you are identified with your mind, the more you suffer†(33). By accepting the â€Å"now†, you are more free from pain and suffering. This enables you to experience joy in life by being satisfied with the current state in which you are in. This means you are free from the emotions that arise from the unconscious mind thinking compulsively. The egoic mind that focuses on the past and future does not exist because nothing ever happened in the past or the future. Everything happened in the â€Å"now†. Past and future obviously have no reality of their own† (50). There has never been a time in your life that there was not the now, nor will there ever be. Many of us are ruled by our thoughts, emotions, reactions and desires. Often we feel a lack of completeness, a wanting, needing, or craving for something more. This could be money, success, power, recognition, or even a special relationship. Our n ormal state becomes focused through thought on these things, which need to be out of our focus in order to get full pleasure out of life. â€Å"Don't let your egoic mind take over your whole life† (49). Awareness of the present moment and allowing ourselves to enjoy living in it will contribute to our enjoyment of life. There are negative emotions, or â€Å"pain bodies† that our mind brings up which can interfere with our enjoyment of living in the present moment. Some forms of this pain include resentment, hatred, self-pity, guilt, anger, depression, and jealousy. Negativity can be stopped from arising by being fully present. This negativity is resistance that triggers the emotional pain-body. This is when minor situations result in intense negativity. The ego thinks that it can manipulate reality to get what it wants through negativity. Once we have got our hands on something negative, we don't want to let go. â€Å"Negativity is totally unnatural. It is a psychic pollutant, and there is a deep link between the poisoning and destruction of nature and the vast negativity that has accumulated in the collective human psyche† (189). When we notice negativity has risen within us, we need to use it as a signal to â€Å"be present† and get out of our minds. By doing so, we can increase our enjoyment of life because we are living in the â€Å"now† and dealing with whatever it may bring before us. In the current world, some of us are chasing after temporary pleasures, such as success, fortune, and things we desire. All this stress and worry over these things are not worth it at all. What's more important is to live in the current moment. It's important to realize that Tolle's teachings can apply to anyone who seeks to increase their enjoyment of life. Focusing on the present moment allows us to enjoy the life we are living, instead of being trapped in a non-existent world of reoccurring thoughts of the past and future.

Lament †Gillian Clarke, Poem Imagery Analysis Essay

Gillian Clarke, the writer of Lament, uses imagery in his poem in the form of animals and nature to express the consequence of war and greed on the innocent. He uses nature imagery to show that the very thing that was meant to nurture us is being destroyed. Clarke uses imagery to mourn the destruction of the innocent and nature. He also uses imagery to show how appalling the consequences of human nature are to its surroundings. Clarke explains that â€Å"for vengeance† â€Å"the green turtle† suffers with â€Å"her pulsing burden in search for the breeding ground† and that for something that starts life, she is being put at burden for. He points that from this burden, which was put on to her by human nature, â€Å"her eggs laid in the nest of sickness†. When Clarke uses this image he intensifies the idea that the innocent egg cannot choose its life and lies in the birth place of sickness. All of this is because of the same cause, and Clarke shows us that by repeating the word â€Å"For†. We as the reader connect with the idea as Clarke uses his images with the life cycles and the innocent. The idea of mother nature is really emphasized in the poem. Clarke uses imagery to represent this image. He gives nature a comforting â€Å"lap† which shows us that nature is very nurturing. The word â€Å"lap† is an image of comfort and a mother-like feature, thus it represents the idea of mother nature. The effect of this is that we feel more sorrow as we read through the poem; we feel that we are destroying something that gives us a home, food, and much more. Clarke makes us see that it is not onlz us who are in the â€Å"ocean’s lap† but the â€Å"cormorants in his funeral silk†¦ the dugong and the dolphins,† and something as massive as the whale; they are the ones suffering from the destruction of the lap, which is caused by humans, according to the writer. He uses these animals to make us realize that innocent creatures also are under the care of nature, and as we destroy nature, we are destroying life itself for many. It is not only the innocent creatures that are suffering, but within our own kind. Clarke uses an innocent â€Å"boy who joined for the company,† to show us that even children are going into war for silly reasons and eventually in vain. This boy is â€Å"the farmer’s son† and we are brought back to this idea that the innocent poor son of some father, is suffering. The fact that he is someone’s son makes us relate to the father’s sorrow of having his son shipped of to war. It could have been anyone’s son but the author says a farmer, so we imagine this kid with a poor background and a humble past going into war. War is something in this poem that is described indirectly. The idea of war is brought up by the use of all the images of dying races. It is also brought up by the consequences of war on the earth itself. â€Å"The burnt earth and the sun put† symbolizes that war and greed has burnt the earth and mother nature. It also mentions that the sun is put out, meaning that something that gives light and life, is put out. The sun is the source of light of a new day, without it there is no new day, and so the life cycle ends. The poet then uses this image of â€Å"the ashes of language†. Language is something that is used to communicate. Without language the world is barbaric. Communication is something that is destroyed when war and greed takes place and therefore, the writer summarizes the effects of war in greed in this sentence as chaos. Gillian Clarke uses these images of nature and life to express this final consequence.

An integrated critique of kozols and dawkins Essay Example for Free

An integrated critique of kozols and dawkins Essay AN INTEGRATED CRITIQUE OF KOZOL’S AND DAWKIN INTRODUCTION Richard Dawkins was born on March 26, in 1941. He is an ethnologist, an evolutionarily biologists and a popular writer in science. He also holds the Simonyi Chair, which is designed to promote the understanding of science to public at Oxford University. The first time Dawkins come into the limelight and became popular was after writing his book ‘The Selfish Gene’ in 1976. This book introduced the term ‘meme’ and consequently helped discover memetics fields. It also made ‘gene-centered view of evolution’ popular. Around 1982, he made significant contributions toward evolution science. THE SELFISH GENE BY RICHARD DAWKINS Richard Dawkin’s ‘The selfish Gene’ was a very popular reading and to some extent controversial on evolution. The book elaborates and goes deeper to discuss more about the theory of William’s first ever book to write ‘Adaptation and Natural Selection’. The theory discussed on this book is principal to William’s book. Richard introduced, ‘Selfish Gene’ to provoke and express his views on gene’s evolution. This view states that evolution acts on genes and when we select some organisms or a population, this selection is normally based on the type of genes. According to his book, an organism must evolve since it is the only way of maximizing its ‘inclusive fitness’, which refers to the total number of the genes which are transmitted globally, rather than the genes passed on by a particular individual. Consequently, a population tends to learn towards ‘Evolutionarily Stable Strategy’. (Richard, 1990) This ‘selfish gene’ came up with the term ‘meme’. ‘Meme refers to a single unit of human’s culture evolution which is analogous to genes. It suggests that this is a ‘selfish’ replication of human genes, and it can affect the culture of human in a totally difference sense. There is no doubt that ‘memetics’ evoked a discussion of meme since he published his book. ‘Meme’ is cultural information units, which can be transferred from one mind to another. Examples of memes are tunes, clothes fashion, catch phrases, pot making or building arches. â€Å"Meme’ is properly defined in the theory of memetic, which is comprised of information on culture in a unit theory; how evolution of culture or diffusion is blocked, how it propagates form mind to mind and the way a gene propagates from one person or from an organism to an organism. Where memes are multiple, they propagate as â€Å"memeplexes’. Meme complexes act as cooperative groups. (Richard, 1990) A ‘gene’ on the other hand, is a region that can be located and has a sequence called ‘genomic sequence. This corresponds to an inheritance unit that is closely associated with regions that play a regulatory function, the regions, which are transcribed, and other regions with functional sequence. The phenotype and physical development of organisms is believed to be productivity of genes, which interact among themselves and with their environment. Genes are generally inheritance units. A gene generally defines human or organism’s characteristic and the functionality of potential products. Genes do not define products but rather they contain regions. Eukaryotic organisms contain regions, which do not have coding regions and are called introns. These are taken away from RNA, which acts as the messenger in a process referred to as ‘splicing’. Exons are regions, which encode the products of gene. A total number of genes, which make a set, is called ‘genome’. The genome size of an organism is usually low in prokaryotes, which come in base pairs and the gene’s numbers. The theorists of meme state that meme evolve through natural selection, this is similar to biological evolution of Darwin through competition, inheritance, variation and mutation. THE ROLE OF CULTURAL EVOLUTION Cultural evolution and socio-evolution fall under the umbrella called ‘socio-cultural evolution’. It describes how societies and cultures have come into being over time. Cultural theories provide us with models to enhance our understanding on the relationship between our social structure, technologies and society values; and give reasons why and how they change gradually. They change to a degree to which specific mechanisms of social change are described. (Richard 1990) Around 20th and 19th century, there were approaches, which were aimed to give models for humankind evolution. The argument is that the social development of different societies is not in the same stage. The recent approaches of the 20th century emphasize on changes, which are specific to a society as an individual and turn down social progress and directional change. Archeologists and anthropologists use modern theories as the framework of socio-cultural evolution. Sociobiology and neo-evolutionism are some of modern approaches employed to cultural evolution. Richard Dawkins, the ethnologist discovered ‘meme’. According to his book, â€Å"TheSelfish Gene’ 1976, likened human’s cultural evolution unit to a gene. His argument was that replication happens in the culture, through in a different sense. Dawkins contends that meme, which resides in the brain represents units of information and it is the replicator that controls mutation in cultural evolution of humans. This forms a pattern, which has the power to influence surroundings, that is, it can propagate and possesses causal agency. However, his theory caused a heated debate among biologists, sociologists and scientists from other disciplines. Dawkins failed to given adequate explanation about the information units replicates, in organism’s brain, how it can control the behaviour of a human being and finally culture. It is apparent that it was not Dawkins intention to give the theory of memetics. Comprehensively in the selfish gene, he coined the word meme in a kind of speculative spirit. In the same sense, ‘unit of information was given different definitions by different scientists. (Richard 1990). MEME AND EDUCATION It is not entirely impossible though it is hard to debate the subject matter of the functions of emotions in education system if we are lacking the right words to sufficiently discuss the topic. This is the scenario when we reach a point of discussing the functional role of ‘emotional intelligence’ because it has got to do with the needs of our younger brothers and sisters as well as great grandchildren and become stochastically and mathematically proficient so as they can exist and fit in the competition which is characterized by technological advancement. Many educators are failing because they lack words such as ‘eipiphiny’ and ‘mehme’ and hence do not have words, which play an important role of ‘emotional intelligence,’ and how it relates to stochastic and mathematical literacy sufficiently and appropriately address attempts that can be made. The outcome is a system of education that is believed to be failing. If the kids can experience and feel eipiphinies and MEHMES, kids will definitely love maths, and see its relevance to their lives daily. It also contributes a feeling of self-confident. The key here is to create the terms mehme and eipiphiny. Introduction of mehme and eipiphiny may have a positive effect if incorporated in the meme selection process. An integrated critique of kozols and dawkins. (2017, Apr 30).

Computer security Essay Example | Topics and Well Written Essays - 250 words - 1

Computer security - Essay Example Every organization should be cautions to information or sites concerning their web services. Most hackers would normally exercise the illegal practice to either search for credit or endorse a basis when vandalizing a high profile site (Lennon, 2012). Oracle Corporation’s website was hacked, and words displayed to cause confusion and outcry from the users on the homepage (Lennon, 2012). The practice of hacking led to prosecution and fine of Razvan in the court of laws. Security countermeasures that might be used to avoid hacking include frequent change of passwords and use of latest data protection versions of software. Additionally, hacking can be avoided in the future by educating users about prior changes in the user interface details that might confuse them. Users should only trust official information from Companies websites and not messages that are displayed at the homepages. Hacking is a process that disables normal operation of a website or a webpage. It is an illegal activity performed by individuals who gain access to an individual or organization’s website, then deface the crucial features in the webpage. The hacking process leads to users being unable to enjoy the services from the website. The implications of this practice are that other users were able to access the webpage using their mobile phones, but others could not do so using desktop computers. This caused confusing among the users since no prior information or the company’s press had offered disclaimer. Similarly, other services were functioning as usual without any reported cases of vandalism. It appeared that there was also a chance that Oracle’s web group made an error during update development or site protection (Lennon, 2012). Hacking is not a regular maintenance practice by organizations but a means aimed towards affecting the operations of commonly visited

Fictional biography Essay Example | Topics and Well Written Essays - 2500 words

Fictional biography - Essay Example Although many explorers of the established road traversed continents, the Chinese monk of focus in this essay used the Silk Road to establish a religious and cultural interconnection of Asian countries. This fictional biography will highlight the critical aspects that defined the Silk Road, as well as the religious connectivity that resulted from the exploration of the monk. Unlike the literal understanding adopted by many people regarding the Silk Road, it was a virtual road. The term road implies land to many people, but the Silk Road was defined by multiple sea routes that connected different regions between china where it started, Persian cities, India, Somalia, Egypt and other North African regions, until Turkey in Europe. The availability of these routes served to alter the globe in multiple ways (Brockey 67). It introduced new realms of possibilities. These routes saw to it that goods moved from one region to the other, a factor that led to an intensive interconnectivity. Moreover, as people travelled, an interchange of cultural aspects occurred. In the case of the Chinese monk under study, he embarked on a long trip that saw him use the Silk Road routes as he ventured into India. Being a Buddhist, the trip to India was a critical one, because Buddhism had its roots in the region. Throughout his trip, he would gain familiarity with many Buddhist towns, cities, beliefs and a diverse range of history. Trading is known for enhancing civilization all over the world; it is vital for a country’s wealth and often survival. The early trade between China and West led to human civilizations; there was development of leadership and order, empires developed in the West such as the Iranian empire, Greek and Roman empires as well as the growth of the economy. Cities such as Petra and Palmyra in Syrian Desert developed out of a need for places to trade

Health and iPhone research Essay Example | Topics and Well Written Essays - 4000 words

Health and iPhone research - Essay Example One of the ways in which good health care organization can be managed is through app that are available for various Smartphone technologies. The mobile devices create a convenient resource from which to keep the information about daily care with an individual at all times. The iPhone, in particular, is a device that has a wide variety of apps that can be used for health related purposes. As well, the device is designed to be user friendly, both to those using the product and those using the design possibilities for apps. In looking at a way to effectively use the device for a health care related app, the iPhone provides an easily accessed resource from which to facilitate a good design. This report looks at the feasibility of creating an app for the iPhone in which organization and information is readily available for those who must make lifestyle changes in regard to their chronic illness, either from having diabetes or high blood pressure. A literature review will look at the diseases in question and their needs, followed by an overview of the Smartphone technology. The iPhone will be examined for its history and the ways in which it has the most positive potential for such an app. Finally, the report will be an overview of a potential project looking at how the potential for such an app would have use. The aim of this report is to develop a plan for creating an iPhone application in which those who are suffering from diabetes or high blood pressure can utilize the information in an interactive environment in order to better facilitate the management of their care. The main users of such technology will be those who have diseases related to diabetes and high blood pressure, their daily monitoring possible through a system that can keep them in touch with outside resources that will aid in their care. The following literature review will look at the multiple

Reader response Essay Example | Topics and Well Written Essays - 1000 words

Reader response - Essay Example Ideally, it is factual that the pursuit to any goal is always very challenging and obstacles can prevent somebody from achieving the desired goals. Doubts will always jeopardize our chances of succeeding. Notably, perseverance is what distinguishes winners from losers and quitters never win. With utmost dedication and perseverance, we can overcome all the challenges in our journey to success and emerge as victors. The poem starts with a serious acclamation urging the audience to â€Å"Roll the dice†¦. if you’re going to try, go all the way. Otherwise, do not even start.† This statement seeks to encourage the audience to start the pursuit, take chances, take risks, and make a commitment with a hope to succeed. Ideally, rolling the dice signals the beginning of a game of chances where the player can either win or lose. Nevertheless, despite the possibility of negative result, a dedicated player must make up their mind, start the game, and hope to win. The poet asserts that such a decision should not carry any doubts and the audience must commit themselves to the end. Indeed, trying is always not enough since the end justifies the means. A double-hearted person will mostly lose because they do not believe in themselves and in the system. As such, the poet urges the audience to persevere and go all the way to the end if they dare to try. After all we can only ascertain the end result if the player finishes the challenge. Otherwise, the poet notes that there is no need to start the pursuit if one does not have a commitment to go all the way. Indeed, having double standards, doubts, and lack of confidence will lead to poor results of the pursuit. The poet goes ahead to establish the possible challenges and consequences that might arise from such a commitment. Ideally, in making a serious decision to pursue a certain goal to the end with all means, one must denounce so many things, people, pleasures, and other

Summary Dismissal of Mark Essay Example | Topics and Well Written Essays - 1250 words

Summary Dismissal of Mark - Essay Example In the case of Mark, the employer had some grounds which could warrant for summary dismissal and he went ahead to dismiss him. From the point of view of Mark, the action of the employer is unlawful and as such it constitutes an unfair dismissal. The grievances of Mark presented in the case study are true and they form a ground upon which he can appeal against the termination of his contract. In this regards, I will argue that wrongful dismissal and violation of his rights as the basis upon which he can appeal against the dismissal. In summary dismissal, there has to be a proof of gross misconduct. In this case, Mark disobeyed a direct disorder from his superior.However, the manner in which it was carried out was not procedural. First off, the dismissal was not in tandem with the usual meaning of this type of dismissal which is instant.The case states clearly that Mark had been asked to work overtime which he refused and a fierce confrontation ensued.Although arguing with superiors is wrong especially in front of other employees, it does not warrant summary dismissal. He was allowed to go home and the next day after he had reported for work; he was given his marching orders after starting his work for the day. In this regards, if indeed summary dismissal was the case, it should have been done the previous day and not the next day after working for some time. ... In Marks case, it appears that the employer was trying to coerce him to fore gore his own commitments for the company’s sake. Such an unprecedented step to coerce an employee to work overtime constitutes violation of an employee’s rights2. Mark is therefore entitled to appeal his summary dismissal on the basis of gross violation of his employee rights. Dismissal of Simon Redundancy is major factor that is considered by employers when they are dismissing their employees. For dismissal on redundancy ground to be fair, the employer must be able to show consistent statistics in terms of underlying problem that led to the dismissal. To give more credence to redundancy dismissal, the employer must consult widely with other stakeholders as well as the concerned employee. However, regardless of whatever method is used to dismiss an employee, the employer must have a formal meeting with the earmarked employee for dismissal. In this meeting, the employee is given an explanation a s to why the employer is terminating the employment contract3. In the case of Simon, the employer used laid down procedures of the company to come up with a trumped charge of poor performance as the basis of his dismissal. First off, this is not a case of poor performance because the underlying problem is change of system from manual to a computerised system. Regardless of human learning capabilities and ingenuity, it is utterly impossible for one to learn new systems in under a month. When the company (Fit & Well Co. Ltd.) was instituting changes, it did not warn the employees to make the necessary preparations to adapt to changes in the work place. Similarly, after making changes in the

Managing Finance Essay Example | Topics and Well Written Essays - 1000 words - 1

Managing Finance - Essay Example Budgetary control and costing processes have been combined to compute variance between budgetary standards and the actual performances. The basic idea is to make adjustments, rectifications, and additions to budgetary control process to attain the set standards and objectivities. â€Å"Variance analysis fulfills this role within organizations. In combined standard costing and budgetary control system, variances can be calculated on either an absorption costing basis or marginal costing basis.†(Michael Broadbent and others, page 151) . Variance analysis is the most important feature of budgetary control, and it is this process that establishes the creditability of the budgeting system. Technically speaking, budgeting plays the role of internal controls that have been made compulsory to install and evaluate under statutes like Sarbanes Oxley Act in the US in the aftermath of accounting scandals like Enron. Therefore, budgetary controls are not only strategically important for an organization, but also socially and morally important for safeguarding the interests of stakeholders.Budgets motivate the organizational system to achieve the laid down objectives. Budgetary control is a constructive exercise to create motivation in the organization. In fact â€Å"the motivation of a budgetee (a manager working in a budget system) is split into two components: the relevance of budget standards to the budgeter's task, and the attitude of the budgetee towards the system.†(G.H.Hofstede, page 3)

Environmental economics Essay Example for Free

Environmental economics Essay It is a familiar characteristic of city life; it is a type of large scale outdoor pollution. It consists of fog grossly contaminated by the product of the inefficient combustion of coal. Chemical reaction between pollutants derived from different sources primarily automobile exhaust and industrial emissions. For each city that exact causes of pollution may be different, depending on the geographical location, temperature, wind and weather factors, smog in its acute form occurs especially during the warm months of the year. Notable, air pollution disaster of this kind was recorded in December 1952 where London smog lasted in the acute stage for five days and overall for ten days. Casualties were among cattle and opera performance had to be stopped after the audience had no vision of the stage. More seriously though, it was estimated to have been directly responsible for an additional four thousand deaths. Specify the externalities/factors that have made this problem and the extent of the externalities involved, the impact and recent trends. In pure market economy resource allocation is the result of the decisions of consumers (households) and producers (firms) who seek to maximize the difference between benefit and incurred costs i. e. private benefit and private cost. But in the weakness of the market economy is that it may fail to take account of any additional benefit or cost which spill over from the original decisions. The cost or benefits additional to those which are the immediate concerns of the parties to a transaction are the spill-overs or externalities, they are not provided for directly in the market place. Due to activities of individuals or firms human based or naturally pollution occurs as a result of emitting too much of a substance to the environment so as to have harmful effects. Every time we breathe, we risk inhaling dangerous chemicals present in the atmosphere. These dangerous chemicals can be either in form of gases or particles and have diverse and numerous effects on human beings and the natural ecosystems. Because it is located in the atmosphere, air pollution is able to travel easily therefore making it a global problem and to a subject of cooperation and conflict. Emission of nitrogen oxide, carbon monoxide, sulphur dioxide, lead, suspended particulates and organic compounds that can evaporate and enter the atmosphere. Air pollution caused naturally includes forest fires, volcanic eruptions, wind erosion, pollen dispersal, evaporation of organic compounds and natural radio activity. This does not occur in abundance in particular locations. Most pollution is as a result of human activity. The biggest causes are the operation of fossil fuel: burning power plants and automobiles that combust fuel. These few factors are responsible for up to 90% of all air pollution in the United States alone. Other cities like Japan, China, Mexico and San Paulo have some of the most deadly pollution emission levels in the world. The world we are in is driven by fossil fuels, cars and other forms of transportation i. e. tracks, trains, aeroplanes e. t. c. run primarily on gasoline derived from oil. We can therefore say that some of the pollution issues that we face currently are directly related to the energy choice we have. Cooking, heating, lighting, e. . c. for homes, work places, industries using oil, coal and natural gas making us prone to pollution. Solutions to this problem begin with the logic of cost. This is where issues of renewable energy alternatives are suggested but corresponding arguments of greater energy efficiency and reliance on renewable energy is also advocated for. Some notable air pollution disasters are for example: the most publicized issues of second hand smoking. The smokers not only harm themselves but also others close by when they breathe this smoke. Industrial emissions did contribute to respiratory symptoms for several individuals and sixty deaths in Meuse area of Belgium in December 1930. In Danara, Pennsylvania, October 1948, twenty people died as a result of smog. This is a recurring problem that has seen world population mortality rate go up, low life expectancy e. t. c, this is due to diseases present in modern society and were not present 100 years go. Define using examples how policies to reduce this problem could be measured. Benefit management Policies set out to restrict smoking are important in attaining a healthy environment and individual. Policies to regulate smoking are in effect in some locations, but personal exposure should be motivated and limited wherever possible. However a combination of scientist, legislators, business leaders and individuals is a prerequisite for adherence and advocacy with a view to achieving a better environment. In this case therefore second hand smokers are protected especially in public places, this has therefore resulted to a decline in lung cancer, respiratory cases which would have cost the government and the unsuspecting persons a lot of money for treatment. On realizing the catastrophic effect of pollution and the environmental and personal costs associated with it, monitoring the air and environment campaign lead to: (i) Education in schools and universities where students begin at a very young age learning about the effects of pollution. They are taught and trained on management and conservation which carries in handy in the proceeding years of their life. (ii) Scientific groups have also been formulated as a result of government policies. These aim to study the environment with a view of coming up with solutions of encroaching problems and finding lasting and workable solutions (iii) legislative bodes have also contributed enormously by writing down laws that control emission. In this case therefore persons found violating the set laws is liable for prosecution. This makes industries oblige to avoid pollution and consequently revert to better and safer methods of production. (iv) Policies have also enabled the setting up of regulatory agencies e. g. united nations, the atmosphere management program to carry out environmental projects. They are bale to monitor, advocate and control the environment. These and much more are examples on policy formulated for better management and monitoring of the environment. As a result therefore emission of waste to minimized, controlled and checked. Dumping, waste disposal and waste management is carried out in a better way and thus reducing pollution levels. We also see that health cases and deaths are minimized, the government and individuals end up spending less for treatment in pollution related illnesses. The scenarios and beauty of landscapes, plants, etc is also retained. Measuring the cost of reducing the problem In conducting environmental sound economic analysis, we are required to determine the environmental and natural resource impact of the project or policy in question. In this case therefore it is the smog effect. It should also handle biological and social effects. One needs to measure the impact to determine the cost of solving it and this relies on the experts such as engineers, ecologists, agronomists, etc. We also put into consideration valuing the physical impact and relationship. Environmental impact can result in a miserable change in environmental quality. Estimating cost is generally easier than estimating benefits but it is not easy. One major problem derived from the fact that benefit cost analysis is forward looking and thus requires an estimate of what a particular strategy will cost which is more difficult than tracking down what an existing strategy does cost. Another fundamental problem disposed by collecting cost information when the availability of the information is controlled by a firm having an interest in the outcome.

Competitive Enviroment Of Mobilink Telenor

Competitive Enviroment Of Mobilink Telenor At the achievement of 100 million customers PTA has released interesting figures. A very obvious trend shows enormous growth of mobile density. Mobilink, Telenor and Ufone are currently giving each other a tough challenge, Warid and Zong are also increasing their market share and in upcoming days the overall cellular environment will be facing more challenges. Though existing mobile operators are using aggressive and innovative methods of marketing to increase the consumer count, the issue faced is the rivalry. The competition between the stakeholders is also challenged by the newer investments making it essential for old players to know their methodologies and to preserve their market share. Mobilink is a prime example of companies facing this challenge. A large number of users were gained by aggressive strategies of Telenor and that helped Telenor to establish in a lesser period. However, next inline challenge for any giants is to retain what they have gained and always keep their strategies aligned with new methods of marketing. 1.2 SCOPE OF THE PROJECT: The major scope of my thesis is to analyze Telenor and Mobilink telecommunication companies on following three aspects, organizational standards/policies, competitive behaviors and the customer behaviors. I have analyzed their business and marketing strategies by examining their advertisement war and marketing tactics. 1.3 RESEARCH METHODOLOGY: I have used the following research methodologies in writing this thesis: Going through Mobilink and Telenor websites. Collected information from Mobilink and Telenor Employees. Obtained research papers from Mobilink and Telenor. LITERATURE REVIEW 2.1 TELECOMMUNICATION SECTOR IN PAKISTAN: Marketers are foreseeing promising potential in future growth in the telecommunication industry on the basis of the previous 5 years that have shown a rapid and enormous growth in this sector. Government of Pakistan is taking serious interest in the expansion of this industry and funding for the growth and it has a firm belief that this sector will provide quality services to the general public of this country. 2.2 SWOT Analysis: SWOT is basically a method to evaluate an organizations environment. It stands for Strengths, Weaknesses, Opportunities and Threats. It is widely used by the marketers to do an investigation on key issues exist in an organization. It divides the aspects in two halves; one is the external aspect that covers up the opportunities and threats, while the internal aspects are the strengths and weaknesses of a business. It is quite easy to adopt and it helps in identifying the main apprehensions and tries to infuse their remedies in the marketing objectives. 2.2.1 Strengths: Strengths are the attributes that adds up value to a company and make it stand out among other because of the customers positive attitude towards those attributes. Strengths include the specialties in marketing tactics, new and innovative products and services, quality of their internal and external processes, and the market value of that business venture. 2.2.2 Weaknesses: Weaknesses are the negative attributes of a business and it majorly indicates the loose holes in marking techniques. It also indicates the poorly managed internal and external processes, bad management, bad fame because of low quality products and services and lack of innovative ideas. 2.2.3 Opportunities: Opportunities can be best illustrate as the new options that can make a business more strong and open up ways to grab new markets by the use of new technologies, market trends, or by implementing innovative ideas for earning huge revenue and strengthening the businesss position in the competitive market. 2.2.4 Threats: Threats are the upcoming disasters that can make a businesss position fragile in the market place. These can be the lower prices offered by a competitor, better and innovative products and services offered by a competitor, new rival emerging in the market, etc. 2.3 MARKETING MIX: Marketing Mix are 4Ps of marketing study, which includes product, place, promotion and price but for the industry of services, it is taken up to the next level that embraces physical evidence, process and people. This concept gives the marketing professionals the flexibility to alter the current offers they have for their customers and make new innovative offers by manipulating these 7Ps. 2.4 CONSUMER BEHAVIOR: For any business, the behavior of the customers and their buying patterns are of great importance. A customer buying behavior is precisely classified in the following four aspects. This classification helps in creating new products and services and identifying potential customer. The first and foremost aspect is the Cultural background of the customer that includes its attitude and thinking directions that roots down to the core values its family and society make up of. Another aspect is the Social factors that strongly reflect in its choices and decisions; it is basically about the social environment it possesses because it truly affects a persons mind set. Third aspect is about the Personal Characteristics that includes the social and economic status, personality, age group and intrinsic uniqueness. Last but not the least aspect is about the psychological Characteristics that comprises of the insights, motivation and way of approaching towards different things. All of the above fac tors influence the decision making of a buyer. 2.5 CONSUMER BUYING DECISION PROCESS: Marketing professionals use different tactics to study the purchasers mind and make strategies to use this information in improving the sales of their products or services. There are several things that are running up in the purchasers mind at the time of purchasing; these things are the information available to the purchaser, the alternatives, acknowledgement and his personal preferences. 2.6 SEGMENTATION: The identification of purchasers in a market place who owns similar necessities and acquires identical manners is called as segmentation. 2.7 TARGETING: After the completion of segmentation, marketing professionals picks up a segment of market place to keep it in focus. 2.8 MARKET COVERAGE APPROACH: Organizations put together their planned strategies to attain specific targets and mile stones and as the time passes by, these planned strategies are altered by keeping in mind the growing needs of in-focused markets. The in-focused market is a deposit of purchasers who have recognizable needs and these needs are recognized by companies to offer new products and services for benefiting the market. There is an approach called as market converge approach that facilitates an organization to construct the right strategy for its in-focused market. We can divide the market converge strategies into three broad categories: Undifferentiated strategy: this strategy states that a company provides undifferentiated products to customers at lower cost after identifying their needs. Differentiated strategy: this strategy states that a company provides a product that is profitable and full fills the need of a certain segment of market. The product is actually differentiated on certain factors that include its features, prices and availability but the quality of the product should be maintained at a reasonable level. Concentrated strategy: this strategy states that a company brings up a product after identifying the gap in the marked which was not earlier identified, the most money-making strategy is positioned marketing. 2.9 POSITIONING: Positing is about valuing a products position within the market and it is done after segmentation and aiming a customer class. Positing depends on the perception of the person who is evaluating a products position and it always varies and so does its results. MOBILINK 3 INTRODUCTION OF MOBILINK Mobilink has started its operation being the subsidiary of Orascom Telecom .Currently is the market giant in Pakistan Telecommunication industry because of having the leading number of subscribers which exceeds 31 million and its still increasing day by day. Mobilink is a market ruler in terms of its expansion. Mobilink is so delighted on taking initiative as a cellular service provider. Mobilink is the so delighted to provide high-tech telecommunication solutions to its privileged customers nationwide. Mobilink puts forward exclusive and specially designed packages to its customers nation wide having diverse needs, it includes all type of subscribers like individuals, business personals, and corporate tariff plans. Mobilink offers Postpaid and prepaid tariff plans to its privileged subscribers. These solutions are competitive and balanced packages in the current fierce market competition. It also offers various Value Added Services. Mobilinks strongest point is its far and wide coverage that covers 9000 regions and localities inside the country and over 130 other countries worldwide for international roaming services. 3.1 Products Mobilink is offering two different types of tariff plans, one is Jazz that is offered to the masses of the society of all classes and it is better for keeping control on cellular expenses. Prepaid service has so many different packages for different type of users. While, the other service that is Indigo is for society that can afford to pay monthly bills. It has a wide range of packages for different type of users and they are based on the level of usage of the service. 3.2 Value Added Services Info Services Home SMS Translator Call / SMS Blocking Power Tools Info Services Reverse Auction SMS Filter SIM NIC Services Package Info Service SMS Search Islamic Portal Holy Sayings Kisan Service My PowerTools 3.3 Sales Tactics Mobilink also led the way up for opening up franchises nationwide and it has over 500 franchises which provide different services to its customers. Mobilink has over 800 sub dealers too that help it in expanding its network and quality services. The basic idea behind opening up a franchise is to provide help to its customers that are encountering any issues or problems in the communication service. Franchises also provide facilities for bill payments, sales, etc. Mobilink has hired proficient personnel who are dedicating working for providing help and support to Mobilinks privileged subscribers. 3.5 Mobilink Core capability: Research and development is always a core competency for every service providing organization that wants to compete in the fierce market war and Mobilink has it all as well as its employees. Mobilink takes pride in its hardworking and proficient professionals that makes it a market leader by dedicatedly working for its growth and integrity. The research and development department always takes part in launching new products and services for the sake of its customer and Mobilink knows who to keep its customers bind and pleased. It launches innovative products and services to the market that adds up its value, like the recently launched Jazz Jazba. 3.6 Operational Targets To lift and improve market share: Mobilink is trying to lift and improve its market share by investing in various other business like wireless solutions and broadband internet offers. It is putting up efforts in not only sustaining its current market positions that possess almost 40 % market share as well as trying to increase it. Mobilink is keen in making up a positive image in its subscribers mind and wants to increase its horizon from telecommunication industry to other businesses as well. It has offered infinity click service for Karachi people and also organizing different activates for making things better at both ends. To keep its position of having largest customers: Mobilink wants to keep the title of having largest number of customer nationwide and for keeping this pride, it has to bring fresh and exciting offers for keeping its customer satisfied as there are other service providers are also in the market like, ufone, warid, Telenor and zong; all of these companies are providing their services on cheaper rates than Mobilink and that is the main point of concern for this market giant. Workers Growth and development: Mobilink takes great pride in its reliable and skilled workforce that is the main reason behind its success. Mobilink values its employees and always tries to improve their technical and interpersonal skills by proper training, recruiting and evaluating current employees by appraisals. Mobilinks HRM department is effective and keen to grab the best professionals from the market place and make them real treasure for the company. 3.7 Business Strategies at Mobilink There are three most important functioning strategies: Commercial Strategy Production Strategy Operational Strategy Commercial Strategy Commercial strategy focuses on the overall range of products and services which actually in total encompasses the companys product line, different methods and processes through which a company interrelate its products to its business. Early mobilink only focused on its internal expansion but due to increase in competition they have changed their strategy and now working with other telecomm companies for example Mobilink started to work with Citi bank, Atlas Bank and KASB for the online bill payment system. Production Strategy Mobilink production strategy focuses on putting together its profitable products hence maintaining and strengthening its business position which will also benefit them in the long term. To continue its production Mobilink has always worked with its research and development department to distinguish its product from other competitors on the basis of network simplicity, as compare to its competitors. Mobilink has created their product and services unique through: Promotion/Advertisements Mobilink have an enormously impressive marketing team who designs and promotes its packages and services by keeping in mind the variations in consumer behavior of customers. Mobilink has been advertising and promoting its offerings through different media like Electronic media. Promoting its new products through Print Media like glossy magazine, tabloids and Billboards. They have nominated different sportsmen and celebrities as their brand ambassador. 3.9 Operational Strategy As the cellular companies continue to launch new services and products, they are implementing new and innovative strategies to beat their competitors. Most of the companies has started to focus on low cost strategy, by offering cheaper rates they comprise on service quality, on the other hand Mobilink stands firm on its quality service strategy, they dont comprise on quality at all, this is also the reason that its rates are on higher side but its loyal customers understand and appreciate Mobilinks efforts to maintain the quality management hence they dont switch to other companies. 3.10 Mobilink Infinity Mobilink introduced Wimax wireless technology which doesnt need any telephone lines or any kind of cables to connect to the work internet. Mobilink Infinity fulfils the requirement of a user who wants to access the internet with fast speed and unlimited downloads. Mobilink Infinity is available in different packages for the home users. A subscriber either can use a dongle or a modem to connect to internet. CORPORATE COMMUINCATION SOLUTIONS Mobilink Infinity introduced several last mile connectivity solutions for corporate user and organizations through which high speed connectivity can be achieved. These solutions include wireless solutions, microwave solutions, VSAT, Optical fiber and xDSL. Currently Mobilink has the state of art optical fiber network being commissioned across the country covering all the regions and cities of Pakistan. MOBILINK GENIE: Through Mobilink genie a user can pay bills through Mobilink connection. This solution is designed to comfort the lifes of its users by saving their time. You can pay your utility bills as well as Mobilink bills through this package from anywhere and anytime. 3.12 SWOT ANALYSIS OF MOBILINK Strengths à ¢Ã¢â€š ¬Ã‚ ¢ Its main source of power is the foundation of its robust, indispensable and balanced marketing strategy, which is proposed to fulfill the needs and requirements of its customers. à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink has been generating high revenues in past years which enable them to invest heavily to improve its infrastructure, technology and research and development areas. à ¢Ã¢â€š ¬Ã‚ ¢ First Mover advantage. First company to launch GSM service in country à ¢Ã¢â€š ¬Ã‚ ¢ At present Mobilink has the largest market share, they have the most cellular users in the country also their revenue earnings are highest as compare to other companies. à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink was first to launch the Blackberry services in Pakistan and currently they have the most users of this service. à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink is the first cellular company which launched the mobile services in the northern regions of Pakistan. Weaknesses à ¢Ã¢â€š ¬Ã‚ ¢ Even though Mobilink is covering whole country but still its rates are on the higher side, because of this particular matter Mobilink lost their share values in previous years. à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink has been less investing and focusing on the Advertisement as compare to its competitors, this is one reason which can harm them in future as their customers will start switching to other networks. à ¢Ã¢â€š ¬Ã‚ ¢ It has been found that Mobilinks network is usually busy in densely populated areas. à ¢Ã¢â€š ¬Ã‚ ¢ PTA has fined Mobilink twice because of its bad service and user complains. So they need to stress on giving improved services to its existing users rather on development of its network. Opportunities à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink can expand and extend their existing share by targeting young generation as Ufone and Telenor has been doing, they can also introduce new packages for old age people, but these packages must be introduced keeping in mind the pocket of every targeted segment. à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink can use their brand name and image to target new customers as well as retain their existing users for this they need to implement innovative promotion techniques. à ¢Ã¢â€š ¬Ã‚ ¢ By working on CRM system Mobilink can enhance its relationship marketing procedures which will benefit them to achieve their goals. Threats à ¢Ã¢â€š ¬Ã‚ ¢ The new entrant Zong has come up with very cheaper rates due to which cellular consumers especially youngsters are shifting to Zong. à ¢Ã¢â€š ¬Ã‚ ¢ Telenor is now offering better postpaid packages and services for business and high class users. à ¢Ã¢â€š ¬Ã‚ ¢ Current price war between all cellular companies might result in a situation when only brand images and names will be important for new cellular user. 3.13 BCG Matrix I have examined Mobilinks products and services through BCG Matrix. Following are the main products: à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink Indigo à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink Jazz à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink Blackberry Services Cash Cow Mobilink Indigo is the cash cow for Mobilink. Likewise Mobilink Blackberry services help Mobilink to generate good amount of revenue as it is mostly use by business class. Star Mobilink Jazz is the star for the Mobilink, this is one package whose users will keep on growing. Question Mark Jazz one, Jazz easy, club red are question Mark for Mobilink because more or less similar packages are also offered by its competitors. Dog At present no product or service of Mobilink comes under the dog category. TELENOR 4.1 INTRODUCTION OF TELENOR: Telenor is basically a Norway based telecommunication service provider and it has a major place in telecommunication industry worldwide. Its operative in quite many countries around the globe. Its main operation office is in Islamabad and main regional offices are in Karachi and Lahore. Telenor has expanded and increased massively since its founding and has achieved several objective to meet its goal. They have currently 24% market share with more than 23 million users. They are among the top cellular companies around the globe, Telenor has been investing hugely to improve their infrastructure so that they can reach every remote location of the country. 4.1 Organizational Principles: Produce trouble-free resolutions People at Telenor have a great interest in producing simple, easy and hassle free solutions for their customers. Their motto is to make peoples life easy and simple by providing quality services. Maintain Promise People at Telenor always put their best efforts to get the work done. They believe in producing the best possible solutions for their privileged customers. They never sacrifice over quality to provide solutions and offerings. Keep moving Telenor have the best resources to deliver the goals. They make every effort to bring energy to the work they get done. Every product they create appears better and finer. They are always keen and eager about everything that is related to their trade and subscribers. Social endurance Telenor has people that are quite familiar with the area they are operating and they love being gelled up with the local society by respecting and valuing their social and moral values. They never compel a uniform strategy globally but they actually wish to gel up with the local people anywhere they operate. Telenors main operational approach is to expand their market value by capitalizing on its subscribers all over the world and to increase the companys efficiency and out but by integrating work efficient and advanced marketing techniques with diverse business ventures. The focused chief points are as follows: Buildup their rank as a global cellular provider Telenor is very keen and eager to position themselves as the top and largest mobile operator not only in Pakistan but also. They have been collaborating with other top mobile operators in order to seek new ideas and strategies so they can strengthen their operations and ability of producing better services. To reach every remote area Telenor is keen enough to renovate their operations in all the remote regions. Their presence in every part of the country will make them a bigger operator. By establishing an integrated communication they can support and give value to their users in a better and efficient way. Worldwide harmonization Telenor intelligently use its worldwide harmonization program for grabbing the local market in mobile operational services. It assure its control by this using this program and take advantages. In current cellular market condition it has been very important for operators to come up with effective strategies also being aware of other strategies which are used by their rivals. Giving value addition to customers through offering cheap packages and value added services. 4.5.1 Production Strategy Customers are the main focus of attention for Telenor, everything they do, make, forecast is for their valuable customers. Telenors business strategy entitles its customers to grow and increase their interest and loyalty with Telenor. Their strategy, vision and mission is a representation of the social values of its customers, these are the main factors which differentiate them for others. To achieve its vision and goal Telenor has always come up with exceptional business strategies which are essential in helping the local culture and getting to the already forecasted plans and goals. Moreover a top serving management makes it easier for the bottom management to accomplish all these typical issues and task. Telenor doesnt sacrifice the ethical rules and regulation in order to implement its business strategies. All the international ethical procedures are adopted and applied with strict monitoring; they have a very strict code of behavior for all the employees. 4.5.2 Telenor strategies: Telenor achieves its motives and goals by implementing following strategies: Societal Commitment Telenor is always keen to perform all the social obligation that are important and they strive to purpose valuable products and services to various sects worldwide and they want to take part in socio-economic growth of the region and they take it as their responsibility and trying to improve it by all means. Delivering best Quality Telenor is more than a service carrier for the societies it serves and has become an essential part of their business thus contributes to the economic growth. Since Telenor buys so many products and services itself to serve its customers. To ensure that best services are provided to customers, Telenor ensures the quality of products and services it acquire from market. The standards of services we commit to our customers are what we demand from sellers and service providers, serving our business. Partnership: Coalition and responsiveness is quite important with other organizations either public or private institutes. Education and exploration Starting up, holding up and running exploration programs with education session and other competitions. Administering specific Processes Telenor organizes different events, including seminars, sessions and conferences related to the fields in which Telenor is operating. Fulfilling Commitments They always fulfill their commitments and if its not the case, they are always present to help and lead others. Vibrant Being vibrant is being energetic and having a passion for excellence and achievement. Inventive Being inventive is all about innovating new and amazing services and products that can bring up maturity to the organization. Accountable Being accountable is all about keeping promises and being committed and devoted to work that can lead to a good reputation and market good will. 4.6 Forecasted targets Aspects 2010-11 2014-15 Telenor share 24% 45% Market saturation 11% 35% Income share 9% 35% Impulsive Brand Awareness 22% 85% 4.8 Consumer Oriented Approach: Basically segmentation is done for dividing a market in various segments and then identifying need for every portion. It is necessary for researching and finding gaps and opportunity and it can help in keeping track of the progress too. Telenor has a subscriber oriented approach and it wants to give top priority services to its subscribers. It has divided the market into different segment for the ease. Comparison of Mobilink and Telenor : Feature Mobilink Telenor Product Maturates Mature Growing Share 40% 24% Exposure 1100 cities 900 cities Brands Jazz, Octane, Indigo TalkShawk, Telenor DJuice Marketing function Outstanding Standard 4.9 Approaches for Segmentation: As Telenor have various departments and divisions responsible for their products hence they have diverse and unique segmentation strategy for their each product and service, moreover they have different strategy even for the promotion programs split. They always pay more attention on their loyal customers. Efficient and effective market surveys and researches are done in order to get the customer feedback then the total market needs and potential is analyzed and calculated finally in the end buying power of consumer is analyzed for each n every segment. Telenor has an assorted segmentation strategy and a different marketing program is build up for each market segment. Telenor is always very concerned about its privileged customers and because different people look for different settlements and their needs for services always vary. A level of markets potential is approximated for each segment and it helps in setting targets and designing different strategies and making policies for increasing the sales. 4.10 Approaches for Pricing: Telenor approach for pricing is very simple; they started by targeting the young generation. Because of the tough competition every Telecom company have to be very flexible in their pricing approaches and offerings. You can lose your customers very easily and cheaply if you are rates are not up to the standards and needs of consumer Cellular companies keep on launching new packages with best and revise prices so that their customers remain stuck to their products and services Launching of Djuice and TalkShawk are the excellent examples of how Telenor targeted the youngsters, as the young generation is more price sensitive as compare to business Telenors follows the simple standard business models while creating their pricing strategies. They have come up with best offerings; every now and then they are launching more exciting and cheap packages for their customers. One example of this is their current Persona package which fulfils the demand of a business and corporate user. 4.11 Approaches for Promotion: Telenor approach and idea for promoting and advertising of it products and services is completely different from other cellular companies. They are using every possible available medium of communication to communicate with their targeted customers. Their main focus and goal regarding promotions is to become the top cellular company of the country by increasing their market share along with providing them the value they deserve 4.12 Media Advertising: In todays television channels boom advertising plays an important role to represent and pass the message of a service provider to its customer. Through advertsising telenor has been easily hitting the factors which affect the consumer decision making process. In current cellular media war Telenor has managed to retain its value by appropriate advertising strategy by selecting countries famous personalities in their promotion campaigns. 4.13 FUNCTIONAL ORGANIZATION SYSTEM Availability: For Telenor, production is about offering a vast variety of packages and it is working quite well in providing amazing and innovative packages with high-tech facilities Telenor is leading the market in providing quality high-tech services and making them available for everyone. Business Centers: Telenor has it business centers and sales service centers in major cities for all the technical and non technical queries. These centers provide facility to the subscribers fo

The Tragedy of Emma Bovary :: essays research papers fc

The Tragedy of Emma Bovary "I've never been so happy!" Emma squealed as she stood before the mirror. " Let's go out on the town. I want to see Chorus and the Guggenhiem and this Jack Nicholson character you are always talking about." Emma Bovary in Woody Allen's The Kugelmass Episode. As I sit here pondering the life of Emma Bovary I wonder what it must have really been like for her. She was young, younger than I am now when she died. She was curious and bright and probably would have been a great college student; passionate but with her head a little bit in the clouds. Opportunities for women in the 1850's were, as we all know, extremely limited. I wonder if I would have fared much better than Emma if I had been as trapped as her. I also married young, but when I realized it had been a mistake I had the option of a divorce, Emma did not. I have had the opportunity to receive a good education and to choose for myself what path my life would take. I feel very sorry for Emma. Having never been given the opportunity to discover her true self or to develop her dreams and hopes for her future, all she had to base her aspirations on were trashy romance novels. I cannot imagine what my life would be like if all of my teenage curiosity had been forced to be satisfied by nothing but Danielle Steel romance novels. Emma strove to better herself and her situation. She wanted to reach the upper echelon of society; she wanted what we in this country refer to as the "american dream." She wanted more than her parents had. Emma wanted to feel great love and own nice things and live in a wonderful city. These are not things that are alien to most of us. Although it may be amusing to read Woody Allen's‘ #' 0*((a a ‘ take on what Emma Bovary might be like if she went to modern day New York, it must also be realized that he is not completely mistaken in his ideas of her character. In a very humorous manner, Woody Allen is able to sum up Emma's lust for life and her desire to experience and learn new things; to actually go out and live. Perhaps a trip such as the one described in Mr. Allen's short story would have been the thing to save Emma Bovary, although I doubt she would have ever wanted to go back to Yonville as she does in Allen's story.

Mothers, Daughters and Common Ground in Amy Tan’s The Joy Luck Club Ess

Mothers, Daughters and Common Ground in Amy Tan’s The Joy Luck Club Here is a journey that not only started "a thousand Li away", but from generations upon generations of tradition. The Joy Luck Club travels over time and continents to present the background and turmoil of eight amazing women. All of these women have had to deal with the issues of culture, gender, and family, each in their own way, yet all similarly. Amy Tan dedicates her novel to her mother with the comment "You asked me once what I would remember†¦ This, and much more." Each of the mothers in Tan's novel wanted to teach their daughters the lessons learned in China while giving them the comforts of America. But language and culture barriers diverge the women until they were almost lost to each other. Each character had to take their own journey to finally understand what drove them apart and find their common ground. Each Mother brought baggage with her across the pacific. They wanted to teach their daughters from all of their pain and suffering, but were never able to communicate the complexities of their life. Suyuan Woo struggles to explain herself to her daughter "'This feather may look worthless, but it comes from afar and carries with it all my good intentions.' And she waited, year after year, for the day she could tell her daughter this in perfect American English"(3). The journey that brought Suyuan to America was long and full of hardship. From the Japanese invasion of Kweilin were she lost her husband and had to leave her daughters, to her assimilation in America. Suyuan wanted to teach her daughter about these hardships so that she could understand the extent of her potential. " My mother believed you could be anything you wanted to be in Ameri... ... finding her sisters and in doing this fulfilling her own. Just as Jing-Mei found what made her Chinese, Lindo discovered what made her American. "I was so much like my mother. She did not see how my face changed over the years. How my eyes began following the American way"(293). She is a mixture, no longer one hundred percent Chinese, yet she has held her culture with her throughout her life in America. "Not only traditional and not only modern, not just Chinese and not just American, but Chinese-American"(Reece). This is the same discovery that Waverly and Jing-Mei come to, they finally understand were their mother's have come from and the history brought with them from far away. And the mother's best intentions are no longer like the illusive mountains covered in fog, left in China. Works Cited Tan, Amy. The Joy Luck Club. New York: Random House, 1989.

Gods Nature vs. Mans Free Will Essay -- Philosophy Religion Essays

God's Nature vs. Man's Free Will The reconciliation of God's nature and Man's free will has long been a subject of debate for philosophers and theologians. Christianity rests upon certain ideas about the nature of God and the universe. The Bible speaks of God as eternal, all-knowing, and as the very author of reality. The concept of God as a benevolent, omniscient, omnipotent, and omnipresent entity is rooted in thousands of years of church tradition. This tradition is so ingrained in Western culture, that, when one mentions "God", these ideas almost invariably come to mind. The idea of Man's free will is also a well-established tradition in Christianity. The very need for Christian redemption is based upon the choices made by Adam and Eve at the very beginning of history. There is an idea that Man either chooses to sin against God, or chooses to obey Him. This ability to choose between two options allows good and evil to exist as opposites on the spectrum of morality. This in turn necessitates a need for an atonement process by which Man can be redeemed for the evils that are committed. Without this doctrine, Christianity is unnecessary. Redemption is not required for those who commit no wrong. The above ideas seem relatively straightforward when presented as independent beliefs. A great deal of confusion does arise, however, when the ideas are brought together as a system of beliefs. Some parts of God's nature seem to disallow the possibility of free will. How can God's knowledge of all actions - past, present, and future - allow any human to make a choice of his own volition? By its very nature, omniscience is infallible, therefore it seems that one is not free to choose anything other than that which God knows. Th... ...sions in order to be 'all-good', and He chose to allow us to choose. In conclusion, I suggest that there is a big difference between saying, "God can't do X and be consistent", and, "I don't know how God can do X and be consistent." As common sense suggests, ignorance of a solution does not take away from that solution's existence. Soli Deo gloria. Works Cited Augustine. "Divine Foreknowledge and Human Free Will." Philosophy of Religion: An Anthology. 259-261. Mackie, John L. "Evil and Omnipotence." Ibid. 186-193. Pike, Nelson. "God's Foreknowledge and Human Free Will Are Incompatible." Ibid. 261-271. Plantinga, Alvin. "God's Foreknowledge and Human Free Will Are Compatible." Ibid. 271-275. Plantinga, Alvin. "The Free Will Defense." Ibid. 194-212. Pojman, Louis P., ed. Philosophy of Religion: An Anthology. New York: Wadsworth, 1998.

Differences and Inequalities Essay

This essay will provide examples of inequalities and differences using information from City Road (The Open University, 2014) and the observations I have made which are similar on my street and how they affect society. Class, age, wealth, education, disability and even sexuality are seen as differences among those who lack access to these resources and therefore experience inequalities. Inequality is when a person is unable to do the same as someone else due to barriers. As seen in Connecting Lives (The Open University, 2014a) the inequalities that Stephen Sweetman (who uses a wheelchair) endures are due to the design of the built environment and due to this I see the physical exclusion this has on his life. One of the main issues on my street is most shop entrances have steps. This makes it inaccessible for people who have a disability and these impact their choices and their access to resources. The recent location change to our Bus Station which use to be located in the town centre where easy access to the high street and all the shops was quick and virtually obstacle free, now it has been moved outside the high street and to get to the main shops you now have to walk along way and it is harder on the elderly, disabled and families with young children in pushchairs. The new location is a lot smaller but has the same volume of people using the area, currently the pathway is being used as a waiting area bringing disorder and people’s safety is at risk the pathway is crowded and you have to walk in the road to get by. Local councils can help to ensure differences do not develop in to inequalities by clearing rubbish frequently and making sure the streets are clean from things like dog mess, chewing gum and that the street lights are maintained and bollards, signage and road markings are visible. John Arthur’s story The Life and Times of the Street: Part 1 [Video], (The Open University, 2014a) is another clear example of inequalities and differences on City Road. He is a homeless person but his life experiences connect with other people in similar circumstances. Looking at these connections I see patterns of inequalities and differences but also on a  wider scale within the homeless, unemployed and people on a low wage in British society. On my street homeless people are often seen in doorways, sleeping rough, begging for money or food. What, how and why have their individual experiences led them to live their lives this way and make them feel excluded from society? The Mackintosh Centre, The Life and Times of the Street: Part 1 (The Open University, 2014a) explains that the sports centre is perceived by some local people as an exclusive place and they know its history, how it was transformed from the home of a wealthy landowner to a community sports centre. However the stigma of the wealth surrounded by the history of the building and the financial inequality barrier has lead to people assuming they would not be welcome. Changes in individual circumstances can lead to variations in differences which also affect how they see themselves within the society. The Food Bank (The Open University, 2014a) offers people help while they have financial misfortune. The people that use the food bank do so out of necessity and do not have a choice in the food they are given. This is in great contrast to the people who go to the supermarkets or the farmers’ markets and choose what they like. City Road has many different businesses and over time as on my street these businesses have changed making and remaking the street introducing different ethnic groups. One building on my street was once a bank, now it is run as an American themed restaurant and sells food and beverages based on America. Their clientele who frequent this establishment do so as a choice, whereas people who are less fortunate and have limited or no income have to use food banks. This essay has covered Differences and Inequalities on City Road (The Open University, 2014) and how these are comparable or diverse to my street. I have found patterns in social life regarding individual stories and how people’s life experiences change how they perceive their belonging to the street. I have looked at Inequalities and how the order and disorder on the street can influence how people go about their everyday lives. References Blakeley, G. and Staples, M. (2014) ‘The life and times of the street’, in Allen, J. and Blakeley, G. (eds) (2014) Understanding Social Lives, Part 1, Milton Keynes: The Open University. The Open University (2014a) ‘The Life and Times of the street: Part 1’ [Video], DD102 Introducing the social sciences. Available at https://learn2.open.ac.uk/mod/oucontent/veiw.php?id=443760 §ion=2.3 (Accessed 4 November 2014). The Open University (2014a) ‘Inequalities on the street’: Part 2’ [Video], DD102 Introducing the social sciences. Available at https://learn2.open.ac.uk/mod/oucontent/veiw.php?id=443760 §ion=2.2 (Accessed 4 November 2014).

Edhec Family Business

Family business How to apply your MBA learning in your family business? There are a few EDHEC Global MBA participants who decided to study in this program to search for better understanding of business disciplines in order to improve their quality as managers with the main goal of returning to their countries and continue their family business. Family business can be very large, a big example is Walmart that even after 43 years and being the third largest company in the world, the Walton family still owns 48% of the stake. However, most cases of family business still relate to medium or smaller sizes.The good thing about a family business is that it has a strong sense of commitment and honor from the members. Family businesses are more likely to last because there will always be an effort on the part of the family members not to let it die or fade related to their inner values. Brazilian candidate, Andressa Lass Santos provides us with her testimony on her family business case: †Å"The EDHEC MBA program has been helping me gain a broader perspective in relation to several business facets such as leadership, accounting, management, studying the local economy and the industry and how to combine them all in a strategic manner.Every class has been helping me come up with ideas and is making me notice flaws that I had never perceived before, as well as areas where there are room for improvements in my family business. My father started a construction company and asphalt plant 25 years ago in Curitiba, Brazil. He is an engineer and agrees with me that if I gain more management skills it would be very useful for the company, since he has little time to invest in that, and in fact he is beginning to think to step out of the picture and work more as a counselor.As each single class goes by, I learn something new and try to think how to implement in our family business. My ideas arise from the hiring process, motivations of the employees until thinking globally of mac roeconomics and strategically trying to apply how we could possibly expand our business or even find new ideas related to it, such as maybe starting another business or company that could support the construction company. For that reason I will choose the Entrepreneurship track in the MBA program, I believe it is the track that I will most benefit from when thinking about my family business and how we want to expand it. †

How WW1 Led To WW2 Essay

WW1 was the most gruesome war up until that time. With the central powers fighting the allied powers, germany was defeated and forced to take all blame for WW1 which led to WW2. They were forced to admit the war was their fault, pay all damages, and lose their military. After the war, all powers met in France and discussed the treaty of versailles and all allied powers except the U.S. made Germany sign the document and admit that the war was entirely their fault. They hoped it would keep Germany from starting another war but in reality it sparked them to get revenge. Also in the treaty, the allied powers forced them to pay for all expenses in the war. The total cost was well over a billion dollars. This hurt the economic system of Germany and they couldn’t pay for it all. It sparked the Germans to once again get revenge on the allied powers and gain control of their country again. IN the treaty, the military power was ceased from Germany. They were now left defenseless. When Adolf Hitler comes to power the first thing he does is restore the army and navy so Germany isnt completely defenselss and he wants the strongest army in the world to go back out and defeat the allied powers. Even though all the allied powers wanted was full revenge on Germany for their many expenses and casualities, it led to another war full of more expenses and casualities. Hitler stepped into power and didn’t think it was fair for the Germans to be treated this way. WW2 then begins and it the most destructive war ever.

Natural disasters Essay

BTA’S overseas offices work closely with the British diplomatic and cultural staff, the local travel trade and media to stimulate interest in Britain. In the UK it has partnerships with other organizations such as the British Council. The National Tourist Boards (NTB’s) These were established in 1969 when the Development of Tourism Act was passed. The English Tourism Council (ETC) replaced the English Tourism Board in 1999 These are responsible for promoting domestic tourism in their own countries. There are 4 main tourist boards. They all have similar objectives which include: Advising on matters of tourism   Contribution to the economy by creating wealth and employment   Making a good image for their countries as tourism destinations   To help the sustainable tourism development   And to research the consumer requirements in travel and tourism The Voluntary Sector These are usually non profitable or charity organizations and are done by volunteers. Examples include the Tourism Concern and the National Trust. The national trust was founded in 1895 and their aims are to preserve historic places or natural beauty permanently for the nation. The tourism concerns aim is to campaign for fair and ethically traded tourism. New Technologies Travel and Tourism is dependent on technology in the 21st century in order to keep up with consumer expectations and to be able to operate in an efficient way. Many use the Computer Reservations Systems (CRS) or the Global Distributions Systems (GDS) which are explained earlier in the project. The 4 main GDS are:   Sabre   Amadeus   Galileo   Worldspan External Pressures Travel and Tourism is also vulnerable against the external pressures for which it has no control over such as: Currency Fluctuation. State of the Economy Government Legislation Climate Changes   Natural Disasters   War and Acts of Terrorism Currency Fluctuation The exchange rates are always changing. When the value of the pound increases this encourages the outbound tourism as the strength of the pound against the other currencies means holidaymakers get more for their money Legislation Tax revenue also has a big impact on the travel and tourism industry. When air passenger duty (APD) introduced in 1997 every flight from the UK to Europe has had i 10 added on to them and outside of the EU i 20. EU Legislation has had a big impact as well. The EU directive on packaged holidays means that any company that is an organization must have a bond or other financial protection in place or they could be prosecuted. Climate Change When the UK has a poor summer it leads to a bad effect of tourism in the seaside destinations. With the use of the internet people can see what the weather can be like in advanced and if it is bad then those people are likely to looks elsewhere. Natural Disasters Natural Disasters such as earthquakes, tornadoes and floods all affect tourism. For example the hurricanes that hit Florida would have affected the tourism there in the summer months. War, Acts of Terrorism Travel and Tourism is vulnerable to war and terrorism acts. The Middle East and the events of September 11th in the USA has affected peoples confidence of flying and travelling to these parts of the world especially. Impact on Host Communities There can be usually a positive and negative impact on host communities. There are Economic, Social and Environmental impacts on tourism. Economic Travel and Tourism has a big impact on the UK economy in the income generated, numbers employed, and balance of payments. A lot of industries benefit from direct and indirect income generated by visitors to the area. Indirect income is brought in from the multiplier effect and this is when money spent by visitors is taken into the local economy. This can also be applied to numbers employed. The opposite to this is leakage Social The local communities can also benefit from public, private and voluntary sectors. Services such as restaurants, shopping complexes and transport services are all examples. Also areas that are neglected are usually done up in order to impress. However, the impact on tourism on host communities are often more negative than positive. Environmental. There are big concerns about what tourism is having on the environmental side of tourism. This has led to big demanding of sustainable tourism. Type of Impact Positive Impacts Negative Impacts Economic Multiplier Effect Jobs Foreign Currency Earnings Money to Develop the area and infrastructure Leakage Jobs can be part time Seasonal Low Paid Visitor Management costs Rise in House Prices Social/Cultural Supports Culture Lead to crime/vandalism Language Dress Music Conflict Environmental Improve and Maintain tourist places Improved infrastructure Preserve Wildlife Pollution Noise Litter Resource Depletion Overcrowding. Lead to crime/vandalism E2 – Scale of the UK Industry and its Economic Significance For E2 I am going to find out statistics on each of the sectors of the travel and tourism industry. I will try to find out the numbers employed in each of these components and the number of participants in these components as well as the consumer spending. I will also show the source from which I obtained these statistics from Component Numbers Employed Number of Participants Consumer Spending Accommodation and Catering Hotels and other Accommodation – 318,7000 Restaurant and Cafi ‘s 356. 0000 Bars, Pubs, Clubs 364. 1000. Source: Office for National Statistics This shows the consumer spending in accommodation in percent Hotels 41% B&B 8% Flat/Chalet 9% Youth Hostel 1% Camping 2% Source: www. staruk. com Travel Agents Below are some branches and how many there are. Lunn Poly 797 Going Places 738 Thomas Cook 390 Another example is the CO-OPERATIVE WHOLESALE SOCIETY LTD with 289 branches this employs around 35,200 people Source: AbtaResearch. com 7. 2 million UK residents book their holidays person to person in travel agents but this is been out done by the internet which is getting 10. 9 million Source: www. staruk. com Tour Operators 83. 5000 people employed in travel agencies and tour operators. Source: Office for National Statistics 257 million visits overall Source: staruk. com Transport There are 87,000 people employed in this type of work Source VisitBritain. co. uk This shows the percentage of trips. Car 73% Train 12% Bus 4% Coach 1% Caravan   Motor Cycle Bicycle   Plane 5% Boat/Ship Other 2% Source: www. staruk. com   Ã¢â‚¬â€œ less than 1% Visitor Attractions Libraries, museums, culture 77. 0000 Source: Office for National Statistics Alton Towers 2,650,00 Tower of London 2,422,181 Lego Land 1,620,000 Flamingo Land 1,197,000 Source: www. staruk. com. Tourism Development There are 450 people employed and 60% of these are employed in overseas markets Source: Visitbritain. co. uk The government participate in tourism development and promotion because without it they would lose out on money from tourists Source: Visit Britain. co. uk Incoming Tourists 24. 2 million trips made spending around i qq. 7 billion Domestic Tourists 167. 3 million trips made and spending around i 26. 6 billion Outgoing Tourists 24. 18 million trips made spending around i 11. 618 million Business Tourism Another significant part of the travel and tourism industry is the business tourism. The table below shows the amount of trips that were made by business tourism and the spending in this for the UK residents in the year of 2001. Trips (Millions) Spent (i Millions) 22. 8 5,670 Source: United Kingdom Tourism Survey / International Passenger Survey E2 – Scale of the UK Travel and Tourism Industry Travel and Tourism is a multi-billion pound industry in the UK. Visit Britain estimates that domestic and overseas tourists spent a total of around i 26 million in 1998. 60% of this spending was covered by the Accommodation and Catering sector. The scale of the industry can be established by looking at: Travel and Tourism revenue and its contribution to the national economy Employment Statistics   Inbound, Outbound and Domestic tourist numbers within the UK Travel and Tourism Revenue Inbound and Domestic tourism contributes to the national economy   A wide range of industries benefit from direct and indirect income, this of which is generated by tourist   The Travel and Tourism industry contributes to the economy by tourists paying VAT and taxes o products   Local Travel and Tourism industries contribute to local government finances through payment of business rates Contribution to the Balance of Payments. The Balance of Payments refers to the difference in the nations economy between the income generated from exports and the cost of imports   It is harder to measure in tourism as tourists are paying for services rather than products and therefore it is described as being invisible   Inbound Tourism is seen as an export because overseas tourists are bringing money into the UK economy. They are buying British products and services   Outbound Tourism is seen as an import because it is taking money out of the UK economy There is a deficit in the balance of payments when the cost of imports is greater than the income of exports. Outbound UK tourists spending more money abroad than the Inbound (overseas) visitors do in the UK   There is a surplus in the balance of payments when the income of exports is greater than the cost of imports. Inbound tourists spending more money in the UK than the money taken out by outbound tourism   More money is being spent by the British abroad than overseas visitors to the UK and therefore there is a deficit in the balance of payments   The British Government is trying to resolve this by encouraging more overseas visitors to the UK. E2 – Scale of the UK Industry and its Economic Significance. This is a multi billion pound industry and has a major influence on the economy in the terms of consumer spending and employment. Examples of organizations that produce statistics are:   Government statistics   British tourist authority National and regional tourist boards   Industry bodies such as ABTA, Mintel and Keynote To assess the scale of the UK industry and its economic significance we have to analyse the UK travel and tourism revenue and its contribution to the national economy and also look into employment statistics and research into inbound, outbound and domestic tourism in the UK. Visit England states that in the year of 1998 the UK industry was worth i 61,201 million making the UK the fourth largest earner of foreign exchange. This is what the money was spent on Trips (Millions) Spending (i m) UK Residents 122. 3 14,030 Overseas Visitors 25. 7 12,671 Total 148. 0 26,701 This information was taken from the Collins text book on Travel and Tourism An example of a visitor attraction for which I have found statistics on is Flamingo Land. This visitor attraction employs about 375 staff a year and work either full time or part time from March to November. Flamingo Land has been able to increase its employment as well because of the opening of a 26 bed roomed staff accommodation block and this has brought in staff from as far away as Wales and Scotland. Most of the staff who are employed at Flamingo Land though are from closer in and in the local areas of Scarborough, Malton, York, Whitby and Pickering E3 A Full Explanation of the Present Structure of the Industry In order to give a clear explanation of the industry I am going to describe the role of the 6 components within it using a case study for each to explain the components role. I am also going to explain the chain of distribution within the industry. The 6 components are: 1. Accommodation and Catering 2. Tour Operators 3. Travel Agents 4. Transport 5. Visitor Attractions 6. Tourism Promotion and Development 1. Accommodation and Catering Accommodation can be either serviced or self-catering Serviced Accommodation Hotels and serviced accommodation are all different in terms of size, quality, turnover and facilities. National tourist boards use classification systems for hotels, bed and breakfast’s and guest houses. They are awarded star ratings for the range of facilities and services provided Examples of serviced accommodation are:   Hotels   Lodge   Bed Only   Bed and Breakfast   Half Board   Full Board All Inclusive Self Serviced Accommodation (Self-Catering) There is a wide range of self serviced accommodation available. Examples are:   Camping Youth Hostels   Apartments   Villas/Chalets Boat   Cottages   Guest House Especially popular are places with self catering accommodation combined with activities and entertainment. Examples of this are Center Parcs and Butlins Catering Examples of catering are:   Fast Food Outlets – McDonalds, Pizza Hut, Burger King. Restaurants – Frankie and Bennies Cafi ‘s   Pubs – Rose and Crown   Takeaways – Dominos Pizza   In-house Restaurants (Supermarkets) – Asda, Tesco’s   Road-side Catering – Burger bars outside football grounds Restaurant and takeaway markets have continued to grow partly down to the popularity in ethnic restaurants and takeaway shops. Pub meals have remained popular. An example of accommodation and catering is the YHA (Youth Hostel Association) and this operates a network of over 227 youth hostels in the UK. It takes in groups and individuals. This is an example of a voluntary organization. 2. Tour Operators Tour operators arrange the following:   Transport Accommodation   Leisure Activities Holiday packages are usually sold through travel operators and the travel agencies receive a commission for been the one who sells the product for them. Tour operation markets provide products and services for three main categories of tourism which are:   Outbound   Inbound   Domestic Outbound Operators The majority of outbound operators are situated in the UK and they organize packaged holidays. Examples of outbound operators are:   Thomson Holidays   First Choice Holidays   Airto.

Intership PAPER Essay Example | Topics and Well Written Essays - 3000 words

Intership PAPER - Essay Example I was blessed with good people to work with who supported me throughout my internship. The Creative Activity & Fitness Center was established in 1990 initially as a play group for very young children. As the children grew up, more and more classes were offered to develop their creative skills such as workshops in Art, Music, Dance, etc. Parents were delighted to have a place to bring their children where they learn skills and enjoy at the same time. Over the years, the population of enrolees grew and more workshops were offered, that there was a need to expand the business. Enrolment to the center was like membership where parents renew their children’s membership in order to avail of the services and use the facilities. The owners bought the huge land beside it and built a larger dance studio, a swimming pool, a theatre for recitals and performances, a large playground and more rooms for the varied workshops offered. Because of the new facilities, the center has gained a great reputation and attracted more members since it now accepted teenagers and even adult s. There are also workshops for adults such as Sculpting, Painting and Photography as well as some dance classes. The center is busiest in the afternoons after school when the children come for their workshops and tutorial sessions and during summer when all the workshops are fully-booked. Currently, there are some playgroups and preschool classes offered in the mornings and day care service the whole day, with some night shifts for children whose parents work at night. Weekends are particularly heavy, as multiple workshops are ongoing for all age brackets as well as the use of the facilities is maximized. The population of the members is comprised of various nationalities and ages. The center is staffed by about 50 people occupying positions in administration, teaching, public relations, program management, maintenance and security,

Psychological effects of Propaganda in relation to Totalitarianism Essay

Psychological effects of Propaganda in relation to Totalitarianism - Essay Example Totalitarianism is a new form of government falling into the general classification of dictatorship, a system in which technologically advanced instruments of political power are wielded without restraint by centralized leadership of an elite movement for the purpose of affecting a total social revolution, including the conditioning of man on the basis of certain arbitrary ideological assumptions, proclaimed by the leadership in an atmosphere of coerced unanimity of the entire population. (qtd. in Linz 66). Therefore in a totalitarian regime propaganda is the psychological weapon used to make the unassuming masses toe the political line. The role of propaganda in bringing about such a revolution has been emphasized. History is littered with examples of the use of propaganda in transforming hitherto placid peoples into bloodthirsty vengeful killers. Records of such unimaginable violence raise many questions about the darker side of human nature and what goads ordinary individuals into performing unspeakable acts. Thus the focus of this essay will be to study the psychological effects of propaganda in relation to totalitarianism. Totalitarianism relied heavily on fear to control individuals, stifle resistance, root out dissent and eliminate opposition. According to Bramstedt, propaganda and fear share a symbiotic relationship, "Terror without propaganda would lose most of its psychological effect, whereas propaganda without terror does not contain its full punch" (175). Fear and terror were used to prompt individuals to behave in the manner approved by the regime. Propaganda had the effect of taking the edge out of the sting of terror by justifying the heavy-handed tactics employed as essential in the journey towards a bright future and by painting a rosy picture of the future under the current government. The combined use of fear and propaganda to great effect was demonstrated in the aftermath of the Russian revolution. The Bolsheviks under Lenin unleashed the red terror on the populace to deal with the insurgents. The secret police known as the Cheka and the red army under Trotsky sought to destroy the anti-Bolsheviks with a firm hand. Thousands were executed in cold blood or imprisoned in concentration camps that spread like a rash throughout the country. The masses cowered in fear and were psychologically ripe for the effects of propaganda. Agitation propaganda had been employed by Lenin via inflammatory publications like the Pravda to discredit the Tsarist regime and to fan the flames of revolution. Having seen the revolution to its bloody end and by demonstrating their might the Bolsheviks set about establishing a totalitarian system. Propaganda was used to garner popular support for the government and to enlighten the masses about the benefits of communism. People were led to b elieve that communism was the panacea for all their problems and the rewards were manifold for those who embraced its tenets. Needless to say the masses were convinced and thus propaganda bolstered by fear laid the groundwork for the development of a powerful Soviet Russia. The Nazis used a like combination of propaganda