Thursday, February 21, 2019
Journal Summary-International Marketing Ethics
Journal Summary International market ethics from an Muslim perspective A value-maximization approach At the heart of Islamic merchandising is formula of value-maximization based on equity and thoice that can coif wider welf be for society nowa sidereal days. In case, on that point have five drive in the Islamic religious perspective that is importance in the b either-shaped business ethic. First, Islam provides a guideline that builds the moral and ethical behavior.Second, Muslims countries represent the large modus operandi of affluent customers in this era. Next, Islamic countries ready to welcome extraneous investors and the result of this item, the level of foreign investment was increasing. In addition, what we can see, the Islamic trade expanding rapidly in International market from day to day absolutely can convince others to come and invest to these Islamic countries. Lastly, Muslims are control the application of the Islamic law in the thought and life shot.Isl amic teaching in economics operation was including in marketing ambit whether domestic or global that absolutely has been providing with cardinal resources the volume and Hadith. The Islamic perspective offers ways that create value and elevate the standard of existent of people through commercials pursuits and it is too quite unique regarding the aspect of gay activity in life. What we are doing in our life will be the things that we are responsible for and will be count at last.In facts, there is the concept of idealism and relativism as it means of setting ethics standards has acquired popularity among theoreticians. noble-mindedness relates to the tendency to consider injury to others while relativism measures the tendency to disregard world(a) moral values. As we can see, global marketing relativism is becoming to a greater extent influent in the field of global business. The basal of relativism is their experience and the status of experience can be described as the ir own culture.Islamic international ethic was difference from a conventional ethic in number of ways as an Islamic concept more filter on reference of account book and Hadith. In limits of Concept of justice in marketing there are been defined into fair play and just dealing which is business according to the interest of all concerned and rectitude which causes 1 to be fair to oneself or others. In addition, have two principles that been governed for any commercial activity from an Islamic perspective.There are submissions to moral array of God and mercy to Gods creations which avoid from doing bad things towards others and refrain from unethical manner. When the five Ps ( increase, price, promotion, dwelling and people) mix with the endpoint Islamic principles of marketing mix in the context of international marketing, the ground show a number of different. As for the first P, which is Product brighten rough the quality of the production process as in the Quran claim c lose the high quality ideals is one of the important aspect of actualizing safe product and services for the consumers.In the Islamic concept, they are most stress on the product that can give full satisfactions on basic human needs and the production process must be allowable and pure. The second P is price. In Islam, Muslims are prohibited to get something similarly easily without any effort and receive profit without working on it. Changing the price without altering the quality or quantity of the product is one that not allowed when a person doing business. Next P is promotion.Over flattery of the product without considering about the true facts is considered as unethical behavior in the Islamic concept. Apart from that, the seller must to speak the true about the product condition while doing promotion and the purchaser has the right to collapse the goods as long as they are not separateina long time. In international marketers, they are required to break off all troubles in their product and the seller needs to disclose all the things about the goods that the buyers can either see or not.The term of place is a process with a number of steps that starting with providing the buyer with a means to place the product by doing an order bear upon and ending with delivered the goods to the final consumers. One of the unethical manners during the packaging is one of the terms in place in marketing mix. The seller or supplier need to use packaging design that can cling to the goods and prohibited to use inappropriate packaging when the products transferred through public highways.In the Islamic principle, distribution channel of the products to the final customers are supposed not to be a burden to them especially in terms of higher prices and delays. heap were a last P of the marketing mix which is the customers has the right to subsist the information about the product. Islam emphasizes the importance of free to make judgment about the products are mos tly lies on the consumers. As a matters of facts, in term of corporate responsibility, customers cannot tolerate when they having the unethical international marketing behaviors.The international marketing responsibilities can be categorizes to toward Gods, society, marketers own welfare and also environment. The culture of corruption and bribery are the most popular problem among the marketers and it is extremely prohibited in the Islamic principle. In short, the Islamic principle nowadays in the international marketing is governed by two sources Quran and the practices of the Prophet. Thus, these Islamic practices do not differentiate between the temporal and the ghostlike dimensions. Islam always respects the freedom of the customers while doing their business.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment