Rana Shoaib Essay

rapid change in monetary values of fuel and waste increase the issue cost, which instantly effect the buying power of consumer. ? Political instability and shortage of gas affecting the organization, production capacity depends upon the availability of gas. ? Heavy duties on import of machinery results in low gear efficiency. Economical Factors ? Playing role in sparing development by providing hundreds of jobs. ? Loses a huge amount of raw secular while mining due to poor economical infrastructure. ? Government does non pay much attention on the development of the assiduity , which rightfully affects the efficiency of covers industry.In Pakistan demographic factors like income level of people is change magnitude. ? turn of events increase due to increase in population which also results in the increase in demand of tiles in the country. ? Living standard is increasing due to decorative and innovative styles of tiles. Technological Factors ? master copy covers usage Italian manufacturing plant for producing good quality products at affordable prices. ? noble Tiles use latest technological to produce more innovative products efficiently and effectively. ? Master Tiles is using latest means of communication to communicate with customer to hold up them up to date.The PESTEL Framework Environment ? To minimize to effect of harmful gases Master Tiles is using environment friendly production plant equipped with latest technology. ? Master Tiles claims that they do not pollute the environment during the manufacturing process of the tiles. ? The wastage is managed in sophisticated manner that it does not pollute the environment. Legal ? Master Tiles is the enumerate one tile manufacturer in Pakistan, which submits the application to National Tariff bursting charge against the cast aside of Chinese tiles manufacturers. ?It strictly follows Health and Safety Laws, they protect the health of their employees integrate labour protection into operat ing structures and processes. Competitors & Market ? Sonex ? National Tiles ? merchandise Brands These be the major competitors of Master Tiles in local market solely they are far behind because of production capacity and product quality. No doubt tiles industry is growing because of increase in living standards, and Tile market has opportunities to attract new investments and expansion in the running line of descent. porters beers Five ForcesThreat of New Entrants Customer post The entree barriers in this industry are low, There are few manufacturers of tile in so in that respect is always threat of new entrance. the industry, Tiles are imported here due This industry has a growing voltage in to this the bargaining power of future, which makes it an customer is high. Moreover attractive industry to the cheap substitute Degree of contest start business are also available Few manufacturers of tiles, So in the market. degree of Rivalry is not high. There is huge demand for t iles in the market.Supplier Power Threats of substitutes fast growth in the market There are a number of If the prices of raw decrease the level of degree the suppliers in the strong increases or the rivalry. industry, Master Tiles tax rates increase people does not dependent on automatically get out switch single supplier, so the to marble tiles or chips bargaining power of floors and threats of supplier is low. substitute will increase. SWOT Analysis Strengths Master Tiles have state of the art production plant. It can produce more that 25000 Sq. / meter per day. They have a king-sized distribution network all over the Pakistan.Weaknesses Master tiles is that networking system because there whole internal communication based on networking. The maintenance and repairing of its manufacturing plant. opportunity The growing rate of construction, which increases the demand for tiles. Government imposed anti dumping duties on Chinese Tiles, which restrict Chinese manufacturers to ex port the tiles in Pakistani market with low prices. Threats Low entry barrier in the industry. ample amount of tiles supply from unorganized local manufacturers. This is a threat for decrease in market share of Master Tiles. Boston Consulting Group (BCG) intercellular substanceThreshold Competences Best Quality ceramic and Granite tiles Provide a number of Series and Sizes of tiles Capabilities for competitive Advantage Threshold Capabilities Unique Resources Tangible rural area of the Art Production Plant Intangible Innovative and Creative doer Core Competences Texture Designs Strategic Business Units (SBU) A strategic business unit (SBU) is a part of an organization for which there is a unmistakable external market for goods or services that is different from another SBU. presently Master Tiles is operating with two SBUs on the basis of might based Criteria, we can identity those as distribution channels.The following plat illustrate the concept Distributor Retailer Custome rs Master Tiles Retailer Customers outline Clock Strategic Clock Price Based Strategy (Rout 1,2) Ceramic Tile Series Wall/Floor Special (SP) (8*10) (8*12) is sing low price strategy because its perceived benefits are low. The Hybrid Strategy (Rout 4) succeeding(a) tiles are being introduced with the hybrid strategies because these products provide some benefits with low price as compared to competitors ? Granite Floor Tile Series SPM-110 (16*16) ? Ceramic Wall Tile Series Glossy/Matt EBL (10*13) ?