Down Syndrome The Common Genetic Condition Essay

Introduction: Down Syndrome affects many people, even those who don’t have it. Down syndrome is also called Trisomy 21. The term Down syndrome did not become the accepted term until the early 1970’s (â€Å"History of NADS†). Down syndrome is the most common genetic condition, almost 400,000 Americans have Down syndrome (â€Å"What Is Down Syndrome?†). When the 21st chromosome has an extra copy, full or partial, down syndrome will occur. With the extra genetic material it messes with the development physically and mentally. It also creates certain features connected with Down Syndrome. Some of the well known features are low muscle tone, small stature, upward slant to the eyes, and a single deep crease across the center of the palm (â€Å"What Is Down Syndrome?†). These features and their extent can vary from person to person, some may not even have any at all. One in every 691 babies born in the United States has Down syndrome, about 6,000 babi es are born with Down syndrome each year in the United States (â€Å"What Is Down Syndrome?†). Just like the physical features the medical problems associated with Down syndrome vary from person to person, some may need a lot while others may need little to none. The health problem can be treated with the many resources available to help the people with Down syndrome and their families. II. Discovery: Even though people with Down syndrome were alluded to in art, literature, and science for year little was known about it (What Is Down Syndrome?†).Show MoreRelatedThe Medical Condition Known As Down Syndrome970 Words   |  4 Pagesmedical condition known as Down syndrome. Hwang (2013) states in his research that Down syndrome is a chromosomal translation and is responsible for various other conditions of the organs. The paper will give a general insight of the condition considering is one of the most common in the United Sates. The paper explains this by breaking it down in the following aspects: age group and family history. It also provides a description of Down syndrome, statistics and variants of the condition, how isRead MoreI Have A Friend With Down Syndrome912 Words   |  4 Pagespaper I chose Down syndrome. I have a friend with Down syndrome and I would like to learn more about it. On this paper I am going to be giving an overview of the disorder and treatment o ptions. Down syndrome is a disorder in which an individual gets a full or partial extra copy of chromosome 21. Normally, at the time of conception a baby inherits genetic information from its parents in the form of 46 chromosomes: 23 from the mother and 23 from the father, but in most cases of Down syndrome a child getsRead MoreEssay about Down Syndrome941 Words   |  4 Pagestheir child has a genetic disorder called Down Syndrome (â€Å"National Down Syndrome Society,† n.d.). Within a matter of minutes parents learn that children with Down Syndrome can also have a variety of other conditions and disorders, will not develop in the same way that other children do, and may even have a shorter life span. However, children with Down Syndrome are happy-go-lucky children with a kind disposition and a wonderful personality. Also known as Trisomy 21, Down Syndrome does not mean theRead MoreSymptoms And Treatment Of Pseudocholinesterase Deficiency Syndrome964 Words   |  4 Pages Abstract Pseudocholinesterase is an enzyme that breaks down certain drugs used during general anesthesia. Pseudocholinesterase deficiency syndrome is one of many genetically transferred conditions. It may also be acquired by other means. It is not a common occurrence but is more common in particular populations. When inherited the syndrome is caused by the mutation of a certain gene known as BCHE. There is often no apparent symptoms to look for in an individual. Unless there is a familyRead MoreThe Disorder Of Down Syndrome1431 Words   |  6 Pagesof down syndrome? According to many National Down Syndrome Society within the United States, Down syndrome has occurred one out of eight hundred births. It is the most frequent form of mental retardation and characterized by well-defined events and distinctive features. It’s a lifelong disorder caused by a genetic defeat that’s none curable. It takes people with patients and kind hearts to care for people with Down syndrome disorde r. History In the late nineteenth century John Langdon Down, anRead MoreA Brief Look at Down Syndrome670 Words   |  3 Pagescause of 1 in 691 babies being born with what is known as Down Syndrome. In every cell in the human body, there is a nucleus. Typically there are twenty three chromosomes in each nucleus. Down Syndrome occurs when there is extra full or partial copy of chromosome 21. Down Syndrome is a chromosomal condition that causes low muscle tone, small stature, and a single deep crease across the center of the palm. Although, each person with Down Syndrome is a unique individual and may have these characteristicsRead MoreDown Syndrome And The Human Body916 Words   |  4 PagesWe all love amazing smiles and infectious eyes and hugs. Down syndrome occurs in people of all races and economic levels. Who are we to judge when we all bleed the same blood. Down syndrome is only a part of them and not how they are defined. No one is greater than another no matter what the situation. In every cell in the human body there is a nucleus, where genetic material is stored in genes. Genes carry the codes responsible for all of our inherited traits and are grouped along rod-like structuresRead MoreThe Earliest Depictions Of A Person With Down Syndrome1037 Words   |  5 Pagesa person with Down syndrome was dated in 1515 in a Flemish painting. Doctor John Langdon Down described Down syndrome as a disorder in 1866, however he misunderstood on how the syndrome first came about. The cause to Down syndrome was discovered recently in 1959 as being the common cause of cognitive impairments. All individuals who contain down syndrome show symptoms of mild to moderate learning disability, distinctive facial features, and hypotonic in early infancy. Down syndrome often associatesRead MoreDown Syndrome Essay1483 Words   |  6 PagesDown Syndrome is a chromosomal condition related to chromosome 21. It affects 1 in 800 to 1 in 1000 born infants. People who have Down Syndrome have learning difficulties, mental retardation, a different facial appearance, and poor muscle tone (hypotonia) in infancy. Individuals with Down Syndrome also have an increased risk for having heart defects, digestive problems such as â€Å"gastroesophageal reflux or celiac disease†, and hearing loss. Some people who have Down Syndrome have â€Å"low activity ofRead MoreThe Discovery Of Down Syndrome874 Words   |  4 PagesDown syndrome is a common disorder where the child gets an extra copy of the 21st chromosome. It happens in every 691 babies born in the United States. This adds up to about 6,000 babies born with the disorder a year. The major points in this paper are: when the disorder was discovered, the symptoms, the lifespan, the medical treatments, if it is a dominant trait, what chromosome is affected, and how it is passed down to offspring. The discovery of Down syndrome was by an English physician named

Imc Nike - 875 Words

Integrated Marketing Communications: Nike Ashford BUS 615 (MOE1540A) Dr. Paula Zobisch October 12, 2015 Nike is known worldwide for manufacturing and selling performance shoes as well as shoes that have become a part of the world’s most fashion savvy athletes and laymen alike. Nike has a great corporate image and boasts the likes of the wildly popular classics such as the Air Jordan, the Air Max, and the Air Force One shoe. Nike has clearly devoted time, research and energy into its company marketing and branding tactics. The very well know slogan â€Å"Just Do It†, has become a household phrase. In this paper, we will look at the integrated marketing communication tactics (IMC) used by Nike. We will analyze their†¦show more content†¦Another traditional marketing tactic has been to utilize super star basketball players such as Michael Jordan to advertise their products, namely shoes. When the only option was print or television, Nike used star athletes to showcase their products and influence the decision of shoe buyers. Couple the desire to play like Michael Jo rdan, with slogans that make the average feel invincible and you create brand magic. Looking at the marketing flow chart, Nike has always had a clear vision and mission. The company has used the power of words to influence how buyers of athletic apparel think. Nike has also taken those words and backed them up with a product that has delivered quality over and over throughout the years. Through clear objectives and strategy to become the largest athletic apparel name brand, Nike has succeeded in being viewed as both trendy and classic. When you look at the difference between digital venues and traditional venues, digital amounts to the trendiness, while classic equates to the traditional approach they have maintained. This leaves no room for improvement in their tactics. If a company uses integrated marketing communications to ensure that every message through every channel is consistent and targets the right audience the marketing efforts will be successful. References Cendrowski, S. (2012). NIKES NEW MARKETING MOJO. Fortune, 165(3), 80-88. Levin, L. A., Show MoreRelatedNike Imc Campaign4712 Words   |  19 PagesAdvertising and Public Relations | | Executive Summary Best known for their â€Å"Just do it† branding, Nike was founded in 1955 by an athlete named Phil Knight who ran track for Bill Bowerman. Originally starting as a footwear distributor for a company known today as â€Å"ASICS†, the founders of the company decided to take a different approach to their business. When they launched their Nike line, they realized that having an athlete endorse their shoes would be a great way to reach out to the worldRead MoreNike Intergrated Marketing Communication Plan3554 Words   |  15 PagesIntegrated Marketing Communication Plan Nike Running Shoes I. Background Nike Incorporated, the leading innovator in athletic apparel and accessories, traces its roots to the University of Oregon track and field team of the early 1950’s. The team’s coach was determined to give his athletes a competitive advantage by always finding the newest and most efficient gear, and began designing and producing sneakers with very limited resources. After twenty-one years of creative turmoil and a superficialRead MorePromotion Strategy: Nike Athletic Shoes1088 Words   |  4 PagesPromotion Strategy: Nike Athletic Shoes Currently, Nike has a strong promotional strategy for its shoes. The just do it slogan has been around for years, and most people can clearly identify that slogan as belonging to the Nike brand (Nike, 2012). Nike also uses many different celebrities and famous people to market their products. When athletes that everyone recognizes wear Nike shoes, it only makes sense that others who admire those athletes would also want to wear those shoes. The more athletesRead MoreNike and the Concept of Integrated Marketing Communications894 Words   |  4 PagesNike and the Concept of IMC: The concept of Integrated Marketing Communications is an important factor whose essence is achievement of the need for a holistic approach in the implementation of the tools of marketing communication. The concept can be described as the coordination and integration of every marketing communication tool, source, function, and avenue within an organization into a flawless program that capitalizes the effect of customers and other users at minimal costs. The significanceRead MoreThe Key Attributes And Benefits Of Nike Free Running Shoes973 Words   |  4 PagesThe key attributes and benefits of Nike Free running shoes is how this shoe demonstrates advantages of barefoot training. Nike Free running shoes allow freedom, and allows for individual’s to have a good grip and flex in their feet, while exercising the muscles in a natural way. Exercising these muscles allow individuals to accomplish some benefits for their performance. Also, this shoe empowers flexion and expansion, an d these shoes are very lightweight. Nike Free has unique selling points suchRead MoreNikes Imc Plan5035 Words   |  21 Pages1 NIKE 64th Intake/ DSM 402 / Group assignment for Marketing Communication We declare that this report is 3991 words in length Cordially consolidated by: Leader: Michelle Zheng Pei Yi (S8822344Z) Members: Noorjanah Khatoon Bte Mohd Khan Sarattee (S7930425E) Eugene Nah (S7925122D) Nike Huang PeiLing (S8827406G) 1|Page 2 NIKE Content Page 1.1 Nature of Business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Page 3 1.2 Nike Origin and Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Page 3 1.3 Nike Popularity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreThe Roles of Marketing and Public Relations in Modern Organizations1808 Words   |  7 Pagesmarketing in a relational, counselling and policy-making role. With the birth of Integrated Marketing Communications (IMC) or Integrated Communications (IC), the lines between marketing and public relations are becoming increasingly blurred, making it diff icult to differentiate between the two functions. This essay aims to examine the two roles in the light of the emergent phenomenon of IMC to determine their individuality as well as their interdependence on each other for the best possible outcomes. Read MoreThe Analysis of Marketing Communications Campaign with the Case of Nike Football Shoes2352 Words   |  10 Pagescommunications campaign in sport industry. The model includes five parts: Align with marketing objective, consider the target market, set promotional objectives and develop promotional mix. Finally, I will take Nike as a case study; evaluate their practice on these steps, and show how Nike company promote their football shoes on their marketing communication campaign. Literature Review Schramm (1960) argues that there are four key components involved in communications process: sender, message, mediaRead MoreIntegrated Marketing Communications4706 Words   |  19 PagesShows examples of communication noise that affects television. Question for Students: Can you think of additional examples of noise in advertising or marketing communications? Integrated Marketing Communications Integrated marketing communications (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program, which maximizes the impact on consumers and other end users at a minimal cost. This integration affects all ofRead MoreBehavior And The Perception Of The Shoe Industry1554 Words   |  7 PagesMost of the answers across all of the conducted interviews tended to be very consistent in regards to habits and the perception of the shoe industry as a whole. The interviews indicated that either Nike or Adidas tended to be the brand of choice due to perceived quality and most subjective measures such as styling and comfort. As far as where interviewees were most likely to purchase their shoes, sporting goods stores such as Sports Authority and Modell’s (both in-person and online purchases) or

The Evolution of Eukaryotic Cells

Bach as One of the Most Renowned Composers Essay

Essays on Bach as One of the Most Renowned Composers Essay The paper "Bach as One of the Most Renowned Composers" is a good example of an essay on music. Along with Wolfgang Amadeus Mozart and Ludwig Van Beethoven, Johannes Sebastian Bach is one of history’s most renowned composers, and his reputation has undeniably lasted the test of time. While Bach was recognized as an organist during his day, it was until later that he gained such recognition as a composer. While there is a multitude of reasons for his lasting popularity, there are a number of specific reasons that I believe have endeared him to audiences many years after his death. Without knowing the deeper structural connotations of his influence on composers such as Beethoven, or Liszt it’s difficult to offer a technical description of his continued influence, but one can rightly assume that in great part Bach’s continued relevance is a result of his widespread acceptance and influence on the composers that have come after him. In listening to a number of the sel ections from the class site, I was struck by the ethereal quality of his work. For instance, Bachs Brandenburg Concerto No. 2 in addition to being elaborately structured with the use of unique instrumentation, is written in a way that instantly gives the listener an uplifting feeling that few pieces of music are able to equal. Another element of Bach’s work, greatly demonstrated in his Cantata 140: Awake, a Voice Calls to Us are what appears to be spiritual or religious elements. In many degrees, one detects in the choral arrangements and overall melody, a great similarity to the type of music that is currently a staple in churches throughout Western society. In these regards, many of the thematic elements as evidenced in the musical structure of Bach’s work are still intertwined with this cornerstone element of society. It is no surprise then that Bach’s work has endured in contemporary culture; not only is his music brilliant and uplifting, but it also paralle ls the values of a large segment of society.

The American Dream By F. Scott Fitzgerald - 1134 Words

Throughout centuries, the interpretation and perception of the American Dream has changed considerably and frequently. From the vision of individual betterment in 1774, to African-American civil rights in 1963, the American Dream has and will continue to alter, as the country evolves. However, the basis of the American Dream has remained the same, with the set of ideals being democracy, rights, liberty, opportunity and equality. In addition to the ideals, the Dream is believed to be, that anyone has the ability to achieve wealth or anything if one works hard enough for it. While for others, the Dream is believed to be living a simple, happy and fulfilling life. Essentially, the American Dream is theoretically for every American individual, regardless of their race or social class. Many historians and novelists, such as F. Scott Fitzgerald, have accepted that these different beliefs and set of ideals make up the core components of the American Dream. In F. Scott Fitzgerald s novel, Th e Great Gatsby, the American Dream is an underlying theme. Fitzgerald affirms the idea of American Dream through Gatsby s transformation in socioeconomic classes, however, critiques the pursuit of the American Dream through sharing the perspective that the Dream is not universally attainable, and those who do achieve it, may still lack emotional fulfillment. Gatsby is the primary character used by Fitzgerald to embody the American Dream. In Chapter 6, it was revealed to Nick, theShow MoreRelatedThe American Dream By F. Scott Fitzgerald1978 Words   |  8 PagesThe American Dream Since its production in 1925, F. Scott Fitzgerald s novel The Great Gatsby has ended up a standout amongst the most referred to, censured, and examined bits of fiction ever. It has frequently been portrayed as maybe the most striking anecdotal investigation of the age of the group noblemen and the social conditions that delivered them. No ifs, ands, or buts, it is an incredible representation of an age in American history when everything was conceivable, or if nothing else individualsRead MoreThe American Dream By F. Scott Fitzgerald2154 Words   |  9 PagesAmerica. The American Dream during this time period is seen as one becoming financially successful while holding a high social status, along with obtaining ultimate happiness with his or her own life. The American Dream is presented through various literary works, including The Great Gatsby, by F. Scott Fitzgerald, and is failed by those who try to achieve it. At the end of this novel Jay Gatsby, the main character, ends up dea d, along with an honest man and his wife, thus killing the dreams each of theseRead MoreThe Pursuit Of The American Dream By F. Scott Fitzgerald1653 Words   |  7 PagesKristin Liu Research Paper Date due: June 10, 2015 Date turned in: June 15, 2015 Self Demise in the Pursuit of the American Dream The 1920s was a time when parties and prosperity were abundant. This created the view that everything was possible and eventually led to the idea of the American Dream. The American Dream was the thought that if one lives in America, then they are living in a land of opportunity. The perception was that an individual, through hard work, can be successful when in AmericaRead MoreThe American Dream As Defined By F. Scott Fitzgerald960 Words   |  4 Pages Sweet Dreams (An Analysis of the American Dream as Defined by F. Scott Fitzgerald in Winter Dreams) In Winter Dreams by F. Scott Fitzgerald, the author describes through a love story the idea of the American Dream. When young Dexter falls in love with Judy Jones, she quickly becomes his dream. However, it will become apparent that Dexter is not Judy’s dream. Although their dreams are very different, this somehow embodies the very idea of the American Dream as a concept that cannot be specificallyRead MoreF. Scott Fitzgerald s The American Dream1323 Words   |  6 Pagesâ€Å"Traditionally, Americans have sought to realize the American dream of success, fame and wealth through thrift and hard work† (Warshauer). Everyone has a dream about how they can make their life better. The American Dream is an idea that has driven people to try to achieve their goal but today that means finding a loophole to get it done. James Truslow Adams defined it as â€Å"That a dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each accordingRead MoreThe Corrupt American Dream By F. Scott Fitzgerald1034 Words   |  5 PagesKolinski AP English 11 3 March 2016 The Corrupt American Dream The American Dream is defined as the â€Å"idea that every US citizen should have an equal opportunity to achieve success and prosperity through hard work, determination, and initiative† (Adams). This idea has been relevant to Americans ever since the creation of the United States of America. Everyone has their own interpretation of it and embody it in their own way. Over time, the American Dream has been altered and changed in regards to howRead MoreThe American Dream By F. Scott Fitzgerald953 Words   |  4 Pagescannot buy him Daisy, the women he thought would be his destiny. The optimism and prosperity of the Jazz Age gave birth to a new idea, a belief in the American Dream. The American Dream first appeared in print in 1931 in historian James Truslon Adam’s book, The Epic of America, in which he defined the term. â€Å"The American Dream, is that dream of a land in which life should be better and riches and fuller for everyone, with opportunity for each according to ability or achievement.†(Amadeo) ManyRead MoreThe American Dream Through The Eyes Of F. Scott Fitzgerald1690 Words   |  7 PagesThe American Dream Through the Eyes of F. Scott Fitzgerald F. Scott Fitzgerald’s novel The Great Gatsby has been criticized, cited, and known as one of the greatest works of American Literature. With numerous themes and focuses, one of the most valuable is represented in the American Dream and how F. Scott Fitzgerald analyzes his idea of this concept. The American Dream is a concept centering on successes in many terms, such as wealth and social standing. These successes are achieved through hardRead MoreAmerican Dream : The Great Gatsby By F. Scott Fitzgerald1280 Words   |  6 PagesProfessor Ludwig 10 November 2014 American Dream The ideal American Dream is that every citizen in the U.S. may have a promising future, happiness, a family, and health. Some reach the American Dream, and some settle for less. People who do not obtain any type of American Dream cannot truly be happy because their life is not truly fulfilled, which does not satisfy their ambition. Jay Gatsby, a young man who over came poverty, and achieved the ideal American Dream but fell in love with a young ladyRead MoreThe American Dream in The Great Gatsby, by F. Scott Fitzgerald1129 Words   |  5 Pageseconomy began to soar, and the notion of the American dream began to take effect. The American Dream is the idea that anyone can come from any background and no matter who they are, if they work hard and stay true to themselves, they can achieve their dreams. The Great Gatsby, set in the early twenties, displays that socio-economic power is obtained through inheritance, forming an aristocracy of power and wealth. The Great Gatsby, written by F . Scott Fitzgerald, demonstrates how geography and location

Concept of Integrated Market Communication

Question: Discuss about the Concept of Integrated Market Communication. Answer: Introduction Integrated marketing communication is an approach, where all forms of marketing communication are carefully articulatedto generate a bigger benefit than either of them would have generated on its own. The approach calls for use of all promotional tools such as sales and advertisement so that they work together in harmony to achieve a greater sum as opposed to when they are applied separately. Integrated marketing goes far beyond these tools into other levels of integration, which are, vertical, horizontal, external,and internal as well as data integration(Barker, 2013). Horizontal integration takes place across the marketing mix as well as the business functions. The integration involves the harmonious articulation of all the departments in a business e.g. the finance, production, and communication departments work together in a way that their decision and practices send a message to the consumer. As opposed to advertising direct mail and departmental sales, horizontal integration requires a system that collects and shares data across all the departments(Chen, 2005). Vertical integration aims to align the marketing and communication objectives in a way that they focus to attain the organizations mission. Internal integration is the type of marketing done within the organization level to ensure that all the participants of the organization are on board and up to date with current development new advertisements as well as new strategic partners. External integration involves working in harmony with external partners like advertisers and public relation agencies to deliver the right and integrated message to the consumers. Thus, integrated marketing information strives to bring together all the promotional tools, marketing mix, and internal and external business functions in order to obtain a cohesive message that makes the consumer to think of the organization as the first priority (ClowBaack, 2004). Theoretical concept Integrated marketing communication came to realization after American Association and Advertising Agencies defined it in the 1990s, the agency defined it as a detailed plan thatfoster the evaluation of strategic roles in a range of different communication discipline. The various disciplineinclude, direct response, general advertising sales promotion and public relations. The integration of these disciplines delivers a clear andmaximized communication impact to the consumers. The focus of the integrated marketing communication as put across by the agency targets the organization to offer more than just advertising (EberechukwuChukwuma, 2016). Donchulz in 1991 , while teaching as a professor in the North western university at Emuritus service, defined integrated marketing informationas a process of managing all sources of information in a way that a consumer or a prospect is exposed such that behaviorally moves the consumer towards a sale. The shortcoming of his definition is that it takes the IMC to be just a process while it is also a concept("Use Preemptive Marketing to Make Customers Think of You First - Early To Rise", 2017). Medill school of journalism Northwestern University conducted a research in IMC how widely the concept was being applied in America.Furthermore, the faculty went ahead to roll out the first graduate level IMC program in America (Ferdous, 2008). Usually marketing used to rotate around the 4ps of marketing. The limitation made organization to narrow their strategies and in most cases forget the internal performance of the organization. The limitations lead to the discovery of the IMC in 1993 by ProfessorDon E. Schultz. The professor literally scraped McCarthys model of 4ps of marketing and replaced it with the 4cs model. The 4cs, introduced by the professor stood for, communication, consumer, cost, and convenience of the product being offered by an organization (Stuart Kerr, 1999).The realization of this concept saw organizations shift their attention to a consumer-orientedview that considered their needs and wants. Advertising, that was characterized by weak and plain messages shifted toward a limitless platform that allow creativity in merging of communication with marketing (FinneGrnroos, 2009). Integrated marketing communication is an evolutionary concept where by traditional marketing strategies are brought together and work together in order to amplify the total benefit derived from individual strategy. Thesynergy of marketing strategies helps to develop a more clear and concise message to pass to the consumers, thereby developing a healthy relationship with them as well as create profitability(Hope et al., 2010). The process of implementing integrated marketing communication goes through three stages; the first stage is the choice of an effective andmixture of communication method. The best of each method is fused in an efficient process and later the integration is then channeled from the organization to the consumer towards. A clear analysis of these process shows that the marketing that is begin used to day has evolved into three categories, cross-functional approach, outside in approach and inside-out strategic approach (Shimp Andrews, 2013). The evolution of integrated marketing has continued throughoutwith organizations trying to exploit every each of it to gain competitive advantage from social media to media enabled channels to globally interconnect and gain more market ground ("Inherent Drama in Advertising - Marketing Communications", 2017). As a the success of integrated marketing communicationscarries the synergy concept of all promotional tools, advertising agencies contribute a big role to ensure the achievement of harmonious integrated marketing environment within an organizations (Laurie Mortimer, 2011).The advancement of technology has vastly seen a lot market practitioners as well as advertiser embrace the integrated marketing communication concept. In such a way, they are moving away from beliefs and dogmas of "if it's not advertising, take it elsewhere for someone else to do it" to "if it is anything related to communication, we will do it" (Olatunji, 2011). Moving away from old methods of integrated marketing approach that only link branding through media outlets, agencies are now embracing the much recent advancement in integrating marketing communications by putting in place a multi-level organizational strategies that integrate branding in an organization as a whole (Laurie Mortimer, 2011). To measure the development in the year 2010, Campaign magazine conducted an exploratory research.The weekly magazine for the communications industry in the United Kingdom, aimed at analyzing 10 essays that explained the picture ofwhere integration is headed for a variety of advertising agencies leaders in the advertising industry within the London sector subject to a checklist influenced by Kliatchko (2008), and Duncan Moriarity (1998). The check list contained the following; Level of integration whether 1, 2 or 3 Branding issues Involvement of the staff Media synergy With the knowledge highlighted above on integrated marketing communication, the same will be applied to NISBETS express catering equipment, 258 NORMANBY ROAD, SOUTH MELBOURNE to drive sales of its catering supplies (Kerr Drennan, 2010). The synergized marketing strategy will be targeting variety of consumers e.g. restaurants, colleges, schools, universities, bars, casino's, pubs,canteens, caterers and commercial kitchens. With the our rang of various products, from chefs knives, catering uniforms, crockery, utensils, fryers, refrigeration, ovens, grills, griddles, restaurant and bar supplies the cost of advertising all this might be very high. Therefore, integrated marketing will make it much easier to showcase on this products in one package hence minimize the cost as well as move the prospects and consumer to only think of NISBETS for all their catering supplies solution. The strategies that will be used to build the integrated marketing concept will involve resonance, inherent dra ma, as well as pre-emptive marketing (Mihart, 2012). Resonance marketing strategy is where the relationship with customers is built upon the values that NISBTES stand for which putting the customer at the heart of everything by ensuring proper services. Inherent drama is the use of dramatic elements to highlight the benefits of our products to the consumers (Mudzanani, 2015) Pre-emptive marketing is whereby processes that our products go through plus all the work that is put into the finished product to ensure that the best quality is obtained will be showcased in order to give the consumer a view the quality that is delivered when using our products(Percy, 2008). The strategy used to market for NISBET will have a slogan or a tagline that will emphasize on the need for the consumer to have our product and easy enough to remember such that it will be ringing in the consumers mind repeatedly(Shimp, 2007). The tagline doesnt just cook; enjoy the cookingwill be harmonized in a way that it is sung during advertisement. The tone of the advertisement will be structured I a way that it incorporate the funny tone as well as the serious tone so that the message catches the audience attention and eventually harmers the point home("Nisbets Express Catering Equipment - South Melbourne, Australia", 2017). The idea The message will be created in various scenes where each scene will be trying to show the advantage of NIBSET supplies; the message begins with two consumers, consumer A using products from other suppliers, no specific supplier is cited while consumer B is using products from NIBSET. Consumer A, who happens to be using these products at home as well as at his restaurant,is seenstruggling to make food due to product malfunctions and in some point get burns as well as occasionally take the products for repair.At the end of the day, the consumer A is tired hungry very dirty and broke and customers running away from the restaurant due to the inconveniences arising from the use of these products. On the other hand consumer B who also uses NIBSET product at home as well as the restaurant is seen making food with ease and having fun as he does so, same at the restaurant, customers keep coming back to enjoy the good cooking. Eventually at the end of the day consumer B is not worn-out and eve n has an extra coin, which he uses to purchase more of NIBSET products. Consumer A is fascinated by how easy consumer B seems to be going about and asks consumer B what the secrete might be. Consumer B introduces consumer A to NIBSET product,where a pre-emptive approach sets in. Consumer A is shown around how NIBSET products strive for the best and the various stages they are taken through to ensure quality and safety (Sellahvarzi, Mirabi, Iran NejadParizi, 2014). Apart from the products manufacturing process, the consumer is shown how the NIBSET task force is at his service from all the departments to ensure that he gets the best. The whole revelation leads consumer topurchase NIBSET products confidently and is seen to have enough rest, dressed well,more costumers at the restaurant and with an extra coin. All along the delivery of the message a background song is playing with a tag line dont just cook, enjoy the cooking. The tone of the message at the beginning is funny as it port rays a consumer whose life has been made a living hell due to poor choice of products and as the message nears the end, the tone is serious so that the audience gets the value and the seriousness of the organization to deliver the best. The whole scene of consumer Ais portrayed with no colors only in black and white while that of consumer B has flashy and attractive colors. The effect of colors in the beginning of the message is used to portray how outdated the consumer is and lack of a lifestyle while B is living life large and in a modern way. The message will be conveyed through social media platforms, paid advertising on televisions as well as you tube channel and advertisement agencies. This will ensure that consumers are able to access it and hence drive their decision to purchase NIBSET products. Recommendation Marketing strategies have greatly evolved with time. The sure thing with evolution is that many changes are experienced which render some marketing strategies worthless. LikeMcCarthy, 4ps of marketing model that stands for product, price, promotion, and place has been replaced by the 4c that stand for consumer, convenience cost, andcommunication. Therefore the NIBSET organization should stop limiting itself from internal functions only and adopt the strategy above that involves integratinghorizontally, vertically, internally and externally to keep a breast with the modern changes in the marketing field. The various integrations will yield the integrated marketing communication strategy, but all this will be in vain if the company fails to pass the message to the world concerning the recent changes. For this reason, the paper has included a plan of how the message will be structured and conveyed to the world. The message focusses on the consumer side as well as the organizations side all in one package to ensure cost minimization. The message will go a long way in creating future profits as the consumers continue to enjoy the benefits and services rendered by NIBSET organization. Therefore,I highly recommend that the organization adopts the strategy and practice it. References Barker, R. (2013). Strategic integrated communication: An alternative perspective of integrated marketing communication?.Communicatio,39(1), 102-121. https://dx.doi.org/10.1080/02500167.2013.741071 Chen, J. (2005).The impact of intergrated marketing communication on consumer-based brand equity(1st ed.). Sheffield: University of Sheffield. Clow, K. Baack, D. (2004).Integrated advertising, promotion market communications(1st ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Eberechukwu, A. Chukwuma, A. (2016).INTEGRATED MARKETING COMMUNICATION IN BUILDING CUSTOMER-BASED BRAND EQUITY: A REVIEW PAPER.International Journal Of Management And Economics Invention. https://dx.doi.org/10.18535/ijmei/v2i3.02 Ferdous, A. (2008). Integrated Internal Marketing Communication (IIMC).The Marketing Review,8(3), 223-235. https://dx.doi.org/10.1362/146934708x337654 Finne, . Grnroos, C. (2009). Rethinking marketing communication: From integrated marketing communication to relationship communication.Journal Of Marketing Communications,15(2-3), 179-195. https://dx.doi.org/10.1080/13527260902757654 Hope, C., Baack, D., Broderick, A., Blythe, J., Clow, K., Fill, C. et al. (2010).Introduction to professional communication(1st ed.). Frenchs Forest, Sydney: Pearson. Inherent Drama In Advertising - Marketing Communications. (2017).Zabanga.us. Retrieved 10 January 2017, from https://www.zabanga.us/marketing-communications/info-kbg.html Kerr, G. Drennan, J. (2010). Same But DifferentPerceptions of Integrated Marketing Communication Among Marketing Communication Partners in Australia.Journal Of Promotion Management,16(1-2), 6-24. https://dx.doi.org/10.1080/10496490903571233 Mihart, C. (2012). Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision Making Process.International Journal Of Marketing Studies,4(2). https://dx.doi.org/10.5539/ijms.v4n2p121 Mudzanani, T. (2015). A review and analysis of the role of integrated marketing communication message typology in the development of communication strategies.African Journal Of Marketing Management,7(8), 90-97. https://dx.doi.org/10.5897/ajmm2015.0475 Nisbets Express Catering Equipment - South Melbourne, Australia.(2017).Yellow.Place. Retrieved 10 January 2017, from https://yellow.place/en/nisbets-express-catering-equipment-south-melbourne-australia Percy, L. (2008).Strategic integrated marketing communication(1st ed.). Amsterdam: Butterworth-Heinemann. Sellahvarzi, S., Mirabi, V., Iran NejadParizi, M. (2014). A study on the effects of marketing communication using integrated marketing communication.Management Science Letters,4(7), 1415-1420. https://dx.doi.org/10.5267/j.msl.2014.6.027 Shimp, T. (2007).Intergrated marketing communication in advertising and promotion(1st ed.). Mason, OH: Thomson/South-Western. Shimp, T. Andrews, J. (2013).Advertising, promotion, and other aspects of integrated marketing communications(1st ed.). Australia: South-Western. Stuart, H. Kerr, G. (1999). Marketing communication and corporate identity: are they integrated?.Journal Of Marketing Communications,5(4), 169-179. https://dx.doi.org/10.1080/135272699345572 Use Preemptive Marketing to Make Customers Think of You First - Early To Rise. (2017).Early To Rise. Retrieved 10 January 2017, from https://www.earlytorise.com/use-preemptive-marketing-to-make-customers-think-of-you-first/ Wang, Y., Zhao, P., Huang, J. (2010).Wen huachuangyishang pin zheng he xingxiaogou tong yanjiu(1st ed.). [Gaoxiongshi]: Zhuanzhe. Zavrnik, B. Jerman, D. Conceptualization and Measurement of Integrated Marketing Communication.SSRN Electronic Journal.https://dx.doi.org/10.2139/ssrn.2236672

Storm From The East - The Mongol Horde Invasion free essay sample

An analysis of the Mongol Horde invasion. To understand a present-day culture one must look to its past, its formation and foundation. In the case of modern day Russia, the author contends that the domination and repression imposed by the Mongol Horde forever changed the course of the Slavic people. Specifically, he believes that there was a great impact upon the cultural makeup, the arts and architecture, and the development of science and technology. An examination of Proto-Rus and its evolution is essential in understanding the formation of modern Russia. From 862 -1237 AD, the first proto-Russian political entity was founded by Rurik in the vicinity of Novgorod in 862 AD, when the Varangians had controlled many of the trade routes leading from the Baltic Sea to the Black Sea by way of lakes and river. All Russian leaders for the next 700 years would descend from Rurik. In 880-882 AD, another Varangian named Oleg assumed rule of Kiev, which quickly became the political center of the territory known as Kievan Rus (Lawrence 1993). We will write a custom essay sample on Storm From The East The Mongol Horde Invasion or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The city of Kiev rose in importance in an era known as the Golden Age of Kiev until the 13th century, when Kievs stature as the political center of the Russian Empire declined rapidly owing to variety of factors, such as familial infighting and the Mongol invasion. The lasting achievements of the Kievan Rus era were the Christianization of Russia following the Eastern Orthodox faith and the formulation and acceptance of the Cyrillic alphabet (Ragsdale 1996).