Imc Nike - 875 Words

Integrated Marketing Communications: Nike Ashford BUS 615 (MOE1540A) Dr. Paula Zobisch October 12, 2015 Nike is known worldwide for manufacturing and selling performance shoes as well as shoes that have become a part of the world’s most fashion savvy athletes and laymen alike. Nike has a great corporate image and boasts the likes of the wildly popular classics such as the Air Jordan, the Air Max, and the Air Force One shoe. Nike has clearly devoted time, research and energy into its company marketing and branding tactics. The very well know slogan â€Å"Just Do It†, has become a household phrase. In this paper, we will look at the integrated marketing communication tactics (IMC) used by Nike. We will analyze their†¦show more content†¦Another traditional marketing tactic has been to utilize super star basketball players such as Michael Jordan to advertise their products, namely shoes. When the only option was print or television, Nike used star athletes to showcase their products and influence the decision of shoe buyers. Couple the desire to play like Michael Jo rdan, with slogans that make the average feel invincible and you create brand magic. Looking at the marketing flow chart, Nike has always had a clear vision and mission. The company has used the power of words to influence how buyers of athletic apparel think. Nike has also taken those words and backed them up with a product that has delivered quality over and over throughout the years. Through clear objectives and strategy to become the largest athletic apparel name brand, Nike has succeeded in being viewed as both trendy and classic. When you look at the difference between digital venues and traditional venues, digital amounts to the trendiness, while classic equates to the traditional approach they have maintained. This leaves no room for improvement in their tactics. If a company uses integrated marketing communications to ensure that every message through every channel is consistent and targets the right audience the marketing efforts will be successful. References Cendrowski, S. (2012). NIKES NEW MARKETING MOJO. Fortune, 165(3), 80-88. Levin, L. A., Show MoreRelatedNike Imc Campaign4712 Words   |  19 PagesAdvertising and Public Relations | | Executive Summary Best known for their â€Å"Just do it† branding, Nike was founded in 1955 by an athlete named Phil Knight who ran track for Bill Bowerman. Originally starting as a footwear distributor for a company known today as â€Å"ASICS†, the founders of the company decided to take a different approach to their business. When they launched their Nike line, they realized that having an athlete endorse their shoes would be a great way to reach out to the worldRead MoreNike Intergrated Marketing Communication Plan3554 Words   |  15 PagesIntegrated Marketing Communication Plan Nike Running Shoes I. 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Page 3 1.2 Nike Origin and Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Page 3 1.3 Nike Popularity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreThe Roles of Marketing and Public Relations in Modern Organizations1808 Words   |  7 Pagesmarketing in a relational, counselling and policy-making role. With the birth of Integrated Marketing Communications (IMC) or Integrated Communications (IC), the lines between marketing and public relations are becoming increasingly blurred, making it diff icult to differentiate between the two functions. 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As far as where interviewees were most likely to purchase their shoes, sporting goods stores such as Sports Authority and Modell’s (both in-person and online purchases) or