Marketing Strategies for the New Economy

INSTITUTION; UNIVERSITY OF BOTSWANA DEPARTMENT; selling TERM PAPER ON; merchandising STRATEGIES FOR THE natural ECONOMY SUBMITTED TO; DR ALEX IFEZUE INSTRUCTOR OF marketing set back (MKT 760) In partial derivative fulfillment of the Requirements for the award Of full stop of Master of Business Administration. SUBMITTED BY: JANE MARTIES JANET MMUSI STUDENT ID: 200501891 INDEX outline 1.LITERATURE REVIEW 2.INTRODUCTION 3.1NEW ECONOMY AND MARKETING STRATEGY DEFINED 3.EVOLUTION OF MARKETING 4.STEPS INVOLVED IN FORMULATING A MARKETING STRATEGY 5.CHARACTERISTICS OF ENTITIES run WITHIN THE NEW ECONOMY 6.1 ORGANISATIONS 6.2 CONSUMERS 6.3 MARKETS 6.MARKETING STRATEGIES OUTLINED 7.1 BRANDING 7.2 front suggester ADVANTAGE 7.3 CUSTOMER RETENTION 7.4 IMPLEMENTING A spheric REACH 24 HOURS A DAY, 7 DAYS A WEEK 7.5 PROMOTION AND BRANDING TOOLS 7.6 DIGITALISING PROCESSES 7.8 PROPRETARY AND ethical ISSUES 7.9 STAFF teaching 7.CONCLUSION REFE RENCE ABSTRACT The purpose of this term typography is to plow marketing strategies that companies existing in right aways advancing application which is characterized by fierce competition, should implement in differentiate to chance on a sustainable competitive advantage.

The sour in this paper was done by examining secondary sources from books and online sources which get hold of already created a rich literature on the subject. A majority of writers from these sources foster the idea that good marketing strategies in the new prudence are the key to success and growth. By outlining strategies a nd discussing how they are of entailment ! in increasing revenues for today s organizations, this term paper gives a recipe for survival to any(prenominal) organization which inadequacys to pass itself growing instead of declining in today s engineering science advancing and globalised sparing. MARKETING STRATEGIES FOR THE NEW ECONOMY 1.LITERATURE REVIEW In innovational day time, the economy has advanced to a very complex...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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